{"id":27401137,"date":"2026-10-21T17:40:02","date_gmt":"2026-10-21T15:40:02","guid":{"rendered":"https:\/\/www.digiaccion.com\/?p=27401137"},"modified":"2026-10-21T17:43:06","modified_gmt":"2026-10-21T15:43:06","slug":"seo-strategy","status":"publish","type":"post","link":"https:\/\/www.digiaccion.com\/en\/seo\/seo-strategy\/","title":{"rendered":"SEO strategy step by step: how to do SEO and rank a website on Google in 2027"},"content":{"rendered":"\n<div id=\"dga\" class=\"wp-block-group dga is-layout-flow wp-block-group-is-layout-flow\">\n<link rel=\"stylesheet\" id=\"dga-css\" href=\"https:\/\/www.digiaccion.com\/wp-content\/uploads\/digiaccion-articulos\/articulos.css?v=1\">\n\n\n\n<p class=\"up wp-block-paragraph\">30 min read<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If I had to design the SEO strategy for a website starting from scratch tomorrow, with no history, no links and not a single visit, the first thing I'd do wouldn't be opening Semrush. I wouldn't pull 500 keywords either, and I wouldn't ask an AI for <em>\u201ca complete SEO strategy for my company.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All of that would come, but later. Before that, I'd make a series of decisions that no tool can make for me, and they're the ones that separate <strong>a website that brings in revenue from a website that simply publishes<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most common SEO mistake has always been creating content without knowing why each URL exists. Artificial intelligence hasn't fixed that: now the same mistake just gets made ten times faster.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is how I'd rank a website on Google today, step by step and already thinking about 2027, with AI Overviews and AI Mode built into everyday search.<\/p>\n\n\n\n<div class=\"wp-block-group tl is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb wp-block-paragraph\">In 30 seconds<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>An SEO strategy that works follows an order:<\/strong> business, intent, architecture, money pages, supporting content, authority and measurement. The technical foundation is set up properly from day one.<\/li>\n\n<li><strong>The four pillars of SEO<\/strong> (technical, keywords and intent, on-page and off-page) explain the pieces. The order you put them together in is what turns those pieces into a strategy.<\/li>\n\n<li><strong>One search intent = one main URL.<\/strong> Keyword variations don't justify new pages.<\/li>\n\n<li><strong>There are no shortcuts for AI Overviews and AI Mode:<\/strong> Google confirms you don't need AI files or special schema. Optimizing for its AI search is still SEO.<\/li>\n\n<li><strong>AI speeds up research and execution.<\/strong> Strategy decisions are still made by people.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<nav class=\"wp-block-group toc is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb wp-block-paragraph\">In this article<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#que-es\">What an SEO strategy is<\/a><\/li>\n\n<li><a href=\"#paso-0\">SEO strategy: how the business makes money<\/a><\/li>\n\n<li><a href=\"#paso-1\">SEO keywords: intent, not isolated keywords<\/a><\/li>\n\n<li><a href=\"#paso-2\">Website architecture for SEO before writing<\/a><\/li>\n\n<li><a href=\"#paso-3\">Start with the pages that drive revenue<\/a><\/li>\n\n<li><a href=\"#paso-4\">SEO content strategy around those pages<\/a><\/li>\n\n<li><a href=\"#paso-5\">AI SEO: multiplying judgment<\/a><\/li>\n\n<li><a href=\"#paso-6\">On-page SEO: people and machines<\/a><\/li>\n\n<li><a href=\"#paso-7\">Technical SEO from day one<\/a><\/li>\n\n<li><a href=\"#paso-8\">Off-page SEO: authority beyond your website<\/a><\/li>\n\n<li><a href=\"#paso-9\">SEO KPIs: what to measure in Google and in AI<\/a><\/li>\n\n<li><a href=\"#resumen\">How to do SEO: the 10 steps<\/a><\/li>\n\n<li><a href=\"#ejemplo\">SEO strategy example for a small business<\/a><\/li>\n\n<li><a href=\"#no-haria\">What I wouldn't do<\/a><\/li>\n\n<li><a href=\"#faq\">Frequently asked questions<\/a><\/li>\n<\/ol>\n<\/nav>\n\n\n\n<p class=\"k wp-block-paragraph\">Definition<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"que-es\">What is an SEO strategy?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An SEO strategy is the plan that decides which searches a business wants to win, with which pages and in what order. It defines the website's architecture, the money pages, the supporting content, the technical foundation, the external authority and the metrics that prove it's working.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It isn't a keyword list or a publishing calendar. It's the map that connects real demand with the services you want to sell, and the order in which everything gets built. You'll also see it called an SEO plan or a search strategy: it's the same thing. What follows is that order, step by step.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are the 4 pillars of SEO?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The four pillars of SEO are technical SEO, keywords and search intent, on-page SEO and off-page SEO. It's the split everyone uses, and it works well for understanding the pieces, but it leaves out the most important part: the order they're put together in, and which one depends on which.<\/p>\n\n\n\n<figure class=\"wp-block-table tb\"><table><thead><tr><th>Pillar<\/th><th>What it solves<\/th><th>Where it fits in this strategy<\/th><\/tr><\/thead><tbody><tr><td>Technical SEO<\/td><td>Making sure Google can crawl, index and understand the website<\/td><td>Step 7, although it's done from day one<\/td><\/tr><tr><td>Keywords and intent<\/td><td>What your customer needs and the words they use to search for it<\/td><td>Steps 1 and 2<\/td><\/tr><tr><td>On-page SEO<\/td><td>Making each page answer that search better than the others<\/td><td>Steps 3, 4 and 6<\/td><\/tr><tr><td>Off-page SEO<\/td><td>Proving, outside your website, that you are who you say you are<\/td><td>Step 8<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">There's a fifth pillar that almost never shows up on those lists, and it decides whether everything else is worth anything: <strong>the business<\/strong>. What you sell, to whom and where. It's step 0 in this article and, by far, the one people skip most often.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEO vs SEM: what's the difference, and which is better?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The difference between SEO and SEM is how you get onto Google: SEO works on organic rankings, without paying for each click, and SEM (often called PPC in the US) means paid ads on the search engine. Neither one is better: they solve different moments. A well-planned SEO and SEM strategy uses ads to sell from the first week and organic rankings to stop depending on them. SEO takes months and then keeps bringing in visits; SEM brings in visits on day one and stops bringing them the moment you switch off the budget.<\/p>\n\n\n\n<figure class=\"wp-block-table tb\"><table><thead><tr><th><\/th><th>SEO<\/th><th>SEM (ads)<\/th><\/tr><\/thead><tbody><tr><td>When it starts bringing in customers<\/td><td>Months<\/td><td>Hours<\/td><\/tr><tr><td>What happens if you stop<\/td><td>It drops slowly<\/td><td>It cuts off at once<\/td><\/tr><tr><td>Cost per visit over time<\/td><td>Goes down<\/td><td>Stays the same or goes up<\/td><\/tr><tr><td>What it works best for<\/td><td>Steady demand and long-term trust<\/td><td>Testing messages, campaigns and seasonal peaks<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">On a new website, the sensible move is to combine them: <a href=\"https:\/\/www.digiaccion.com\/en\/google-ads-sem-agency-in-andorra\/\">Google Ads campaigns<\/a> on the searches with hiring intent while SEO matures, and a gradual cut in ad spend as those same searches are won organically. Ads also show you within two weeks which words actually convert, and that saves you months of SEO heading in the wrong direction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is SEO, and is it the same as organic search?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SEO (short for <em>search engine optimization<\/em>) is the work of getting a website to show up in the results of Google and other search engines without paying for each click. And yes, it's almost always the same thing: SEO, organic search, organic SEO and search engine rankings are different ways of naming that work. \u201cSEO\u201d is what digital marketing calls it; \u201chow to get my website on Google\u201d is how people outside the industry usually search for it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Two nuances are worth keeping in mind. Some agencies use \u201csearch marketing\u201d or \u201cSEM\u201d for packages that also include ads, so if someone offers it to you, ask whether paid search is included. And an <strong>SEO strategy<\/strong> isn't the same as rankings: rankings are the result, and the strategy is the plan to get there.<\/p>\n\n\n\n<p class=\"k wp-block-paragraph\">Step 0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"paso-0\">Every SEO strategy starts with understanding how the business makes money<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An SEO strategy starts with knowing which services make money, which customer you want to attract and where you sell; keywords come later. It sounds obvious, and yet it's the step that gets skipped the most. Before I look at a single search volume, I need answers to these questions:<\/p>\n\n\n\n<div class=\"wp-block-group gr is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group cr ic i-euro is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"ct wp-block-paragraph\">Margin and repeat business<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which services leave the best margin and which ones bring customers who come back.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group cr ic i-users is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"ct wp-block-paragraph\">Ideal customer<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which type of customer converts best, and which one we don't want to attract.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group cr ic i-map is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"ct wp-block-paragraph\">Area and languages<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Where the company operates and which languages it really sells in.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group cr ic i-target is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"ct wp-block-paragraph\">Real advantage<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What problem it solves and why someone would choose it over the competition.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group cr ic i-shield is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"ct wp-block-paragraph\">What it won't sell<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which services it doesn't want to sell, even if they get plenty of searches.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">With those answers, search volume becomes what it really is: a data point. <strong>A keyword with 10,000 searches can be worth less to the business than one with 80.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group co co-d is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb wp-block-paragraph\">Example<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A high-end full home renovation company in Valencia, Spain, gains far more by showing up for five searches with hiring intent, such as <em>\u201cfull apartment renovation Valencia,\u201d<\/em> than by attracting thousands of visits from all over the country from people searching for <em>\u201csmall bathroom renovation ideas.\u201d<\/em> The second kind fills up Analytics; the first kind fills up the calendar.<\/p>\n<\/div>\n\n\n\n<p class=\"k wp-block-paragraph\">Step 1<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"paso-1\">SEO keywords: I'd look for search intent, not isolated keywords<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEO keywords are grouped by intent: if several searches ask for the same thing, they get a single main URL, not one page per variation. Imagine the research for that renovation company returns these searches: <em>renovation company Valencia<\/em>, <em>full renovations Valencia<\/em>, <em>apartment renovations in Valencia<\/em>, <em>renovate apartment Valencia<\/em> and <em>full home renovation company in Valencia<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Five pages? Almost certainly not. It's the classic mistake when working with AI: you give it thousands of keywords, it hands you back thousands of \u201copportunities,\u201d and you end up with a Frankenstein of near-identical pages competing with each other for the same intent.<\/p>\n\n\n\n<p class=\"pq wp-block-paragraph\">One intent = one main URL, unless the SERP or the business gives you a clear reason to split them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are the types of search intent?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There are four types of search intent, and each one calls for a different kind of page:<\/p>\n\n\n\n<figure class=\"wp-block-table tb\"><table><thead><tr><th>Intent<\/th><th>What the searcher wants<\/th><th>Example<\/th><th>The page that answers it<\/th><\/tr><\/thead><tbody><tr><td>Informational<\/td><td>To understand something<\/td><td><em>how much does it cost to renovate an apartment<\/em><\/td><td>Article or guide<\/td><\/tr><tr><td>Commercial<\/td><td>To compare before deciding<\/td><td><em>best renovation companies in Valencia<\/em><\/td><td>Comparison, case studies or service page<\/td><\/tr><tr><td>Transactional<\/td><td>To hire or buy now<\/td><td><em>full renovation quote Valencia<\/em><\/td><td>Service page with an easy way to get in touch<\/td><\/tr><tr><td>Navigational<\/td><td>To reach a specific website<\/td><td><em>DigiAcci\u00f3n contact<\/em><\/td><td>The brand's own page<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A website needs pages for all four, but not on the same page. Trying to make a single page answer all of them is one of the most common reasons a page never quite ranks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to tell whether two searches deserve separate pages<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The answer comes from Google, not from the tool. Search both queries (ideally in a private window) and compare the top 10 results:<\/p>\n\n\n\n<figure class=\"wp-block-table tb\"><table><thead><tr><th>What you see in the SERP<\/th><th>What it means<\/th><th>Decision<\/th><\/tr><\/thead><tbody><tr><td>They share a good number of the same URLs<\/td><td>Google reads the same intent<\/td><td>A single page<\/td><\/tr><tr><td>They share few URLs and the type of result changes (for example, quote comparison sites vs. renovation companies)<\/td><td>They're different intents<\/td><td>Consider separate pages<\/td><\/tr><tr><td>One shows guides and the other shows service pages<\/td><td>One is informational and the other is commercial<\/td><td>An article and a service page, linked to each other<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"cap wp-block-paragraph\">Rule of thumb: if they share 4 or more of the top 10 results, it's usually the same intent. It's not an official Google rule, but it works as a starting point.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do you analyze your SEO competitors?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You analyze whoever beats you on Google for each search you care about, which isn't always your usual competitor. For each of the pages in the top five, I'd look at four things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What it answers and what it leaves out:<\/strong> its H2s tell you what Google already considers essential; what none of them explains is your opportunity.<\/li>\n\n<li><strong>What format it uses:<\/strong> if they all have a table, steps or a video, Google expects that format.<\/li>\n\n<li><strong>What it really adds:<\/strong> original data, case studies and prices, or just what the others repeat.<\/li>\n\n<li><strong>When it was last updated:<\/strong> an old page on a topic that keeps changing is easier to beat.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">What I wouldn't do is copy their structure. If your page looks the same as the top five, Google has no reason to put it ahead of them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Multilingual and international SEO: the detail almost everyone misses in Andorra<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In Andorra, people search in Catalan, Spanish and French. <em>\u201cAg\u00e8ncia SEO Andorra\u201d<\/em> and <em>\u201cagencia SEO Andorra\u201d<\/em> are the same intent in two languages. The answer isn't to create two Spanish pages or to mix languages on a single one, but <strong>one version per language<\/strong>, with its own URL, content that's genuinely adapted (not a literal translation) and correctly configured <em>hreflang<\/em> tags.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same goes in Spain for a Valencia company that sells in Spanish and Valencian, in the US for a business that serves customers in English and Spanish, and for the international SEO of any company selling in several countries: first you group by intent, then you create a version for each language.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is local SEO, and when should it be your priority?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Local SEO is the work of showing up when someone searches for a service near where they are, and it should be your priority if you sell in a specific area or welcome customers at a physical location. There you compete with far fewer websites, and the intent to hire is higher. In that case, your Google Business Profile, your reviews and one page per service and area carry more weight than any blog post.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Where AI helps in this step<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI is excellent at the heavy lifting of clustering. You can give it exports from several tools and ask it to remove what's irrelevant, classify, group and flag cannibalization. This is the prompt I'd use as a starting point:<\/p>\n\n\n\n<p class=\"lb wp-block-paragraph\">Ready-to-copy prompt<\/p>\n\n\n\n<pre class=\"wp-block-preformatted pr\">Act as a senior SEO consultant. I'm sending you a list of searches with their monthly volume.\n1. Remove the ones that aren't related to [service] in [area].\n2. Classify each search by intent: commercial, informational, local or branded.\n3. Group the searches that answer the same user need.\n4. For each group, suggest a main keyword and the ideal page type (service, guide, comparison or location).\n5. Flag the groups that could cannibalize each other and explain why.\nReturn it as a table. Don't make up volumes or data that aren't in the list.<\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">What I don't delegate is the final decision. <strong>AI clusters; I decide, with the SERP in front of me.<\/strong><\/p>\n\n\n\n<p class=\"k wp-block-paragraph\">Step 2<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"paso-2\">Website architecture for SEO: I'd design it before writing a single page<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Website architecture for SEO decides which pages should exist and how they link together before a single line gets written, so that no URL is redundant or competes with another. First you decide what should exist; then, what gets written. Doing it the other way around is expensive, because every URL you don't need ends up having to be redirected, merged or maintained.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sticking with the renovation company, the architecture could look like this:<\/p>\n\n\n\n<div class=\"wp-block-group ar is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"hm wp-block-paragraph\"><strong>Home<\/strong><br><em>Full home renovations in Valencia<\/em><\/p>\n\n\n\n<div class=\"wp-block-group cols is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group col is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"cb wp-block-paragraph\">Services<\/p>\n\n\n\n<p class=\"cs wp-block-paragraph\">Capture commercial demand<\/p>\n\n\n\n<ul class=\"wp-block-list urls\">\n<li><code>\/kitchen-renovations\/<\/code><\/li>\n\n<li><code>\/bathroom-renovations\/<\/code><\/li>\n\n<li><code>\/office-retail-renovations\/<\/code><\/li>\n\n<li><code>\/interior-design\/<\/code><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group col op is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"cb wp-block-paragraph\">Areas<\/p>\n\n\n\n<p class=\"cs wp-block-paragraph\">Only with unique content<\/p>\n\n\n\n<ul class=\"wp-block-list urls\">\n<li><code>\/renovations-ruzafa\/<\/code><\/li>\n\n<li><code>\/renovations-campanar\/<\/code><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group col is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"cb wp-block-paragraph\">Guides<\/p>\n\n\n\n<p class=\"cs wp-block-paragraph\">Answer questions and link to services<\/p>\n\n\n\n<ul class=\"wp-block-list urls\">\n<li><code>\/full-renovation-cost\/<\/code><\/li>\n\n<li><code>\/how-long-a-renovation-takes\/<\/code><\/li>\n\n<li><code>\/building-permit-valencia\/<\/code><\/li>\n\n<li><code>\/home-renovation-mistakes\/<\/code><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group col is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"cb wp-block-paragraph\">Trust<\/p>\n\n\n\n<p class=\"cs wp-block-paragraph\">Turn visits into leads<\/p>\n\n\n\n<ul class=\"wp-block-list urls\">\n<li><code>\/projects\/<\/code><\/li>\n\n<li><code>\/reviews\/<\/code><\/li>\n\n<li><code>\/about-us\/<\/code><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Each URL has a job: some capture demand, others answer questions and others build trust. And they all link to each other whenever it makes sense for the reader.<\/p>\n\n\n\n<div class=\"wp-block-group co co-w is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb wp-block-paragraph\">Careful with location pages<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creating one page per neighborhood or town with the same text and a different name fits what Google calls <em>doorway abuse<\/em> in its <a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies\" target=\"_blank\" rel=\"noopener\">spam policies<\/a>: pages created to rank for very similar searches that add nothing of their own. In a metro area like Valencia's, with dozens of neighborhoods and towns just a few miles apart, the temptation is greater, and so is the risk. They only make sense if each page adds something real: projects completed there, photos, timelines or local specifics (an old building in Ruzafa is a very different job from a new build in Campanar). Otherwise, a single, well-built service page is the better choice.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">And if the plan says <em>\u201cwe'll publish eight articles a month,\u201d<\/em> the question you have to ask is: eight about what, to support which page and at what point in the buying process? If there's no answer, you don't need eight articles.<\/p>\n\n\n\n<p class=\"k wp-block-paragraph\">Step 3<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"paso-3\">I'd build the pages that can drive revenue first<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The first pages should be the money pages, because they answer searches from someone who already wants to hire. I like traffic, but I like revenue more. Someone searching <em>\u201crenovation company in Valencia\u201d<\/em> is much closer to hiring than someone searching <em>\u201ckitchen renovation ideas.\u201d<\/em> Both queries can make sense, but they don't carry the same weight for the business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It's what we do on our own website: each industry has its own money page, like the one for <a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-lawyers-law-firms\/\">web design for lawyers<\/a> or the one for <a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-clinics-healthcare\/\">web design for clinics<\/a>. A law firm and a clinic don't search with the same words, and they don't hire for the same reasons.<\/p>\n\n\n\n<ul class=\"wp-block-list fw\">\n<li class=\"hi\">1 \u00b7 Money pages<\/li>\n\n<li>2 \u00b7 Supporting content<\/li>\n\n<li>3 \u00b7 Topic expansion<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A good money page isn't a keyword in the H1 with 1,500 words underneath, either. Within a few seconds, it has to make these eight things clear:<\/p>\n\n\n\n<figure class=\"wp-block-table tb n2\"><table><thead><tr><th>The visitor's question<\/th><th>What they need to find<\/th><\/tr><\/thead><tbody><tr><td>What do you do?<\/td><td>The service explained in one sentence, no jargon<\/td><\/tr><tr><td>Who is it for?<\/td><td>The type of customer you work best with<\/td><\/tr><tr><td>Where?<\/td><td>A clear service area, consistent with your Google Business Profile<\/td><\/tr><tr><td>What problem do you solve?<\/td><td>The customer's situation before and after<\/td><\/tr><tr><td>Why should I trust you?<\/td><td>Reviews, projects, track record, certifications<\/td><\/tr><tr><td>What makes you different?<\/td><td>Something specific and verifiable, not \u201cquality and commitment\u201d<\/td><\/tr><tr><td>What proof do you have?<\/td><td>Case studies with data, before-and-after photos, testimonials<\/td><\/tr><tr><td>What's the next step?<\/td><td>A visible, easy call to action (short form, WhatsApp, phone call)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">SEO and conversion work together. <strong>A number-one ranking that doesn't generate leads is a minor win.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group co co-v is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb wp-block-paragraph\">Already have a website that isn't taking off?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The problem is almost always in these first steps, not in a lack of articles. As an <a href=\"https:\/\/www.digiaccion.com\/en\/seo-organic-positioning-agency-andorra\/\">SEO agency in Andorra<\/a>, we start right here: business, intent and architecture. If you'd like, <a href=\"https:\/\/www.digiaccion.com\/en\/contact\/\">tell us about your project<\/a> and we'll tell you what we'd check first.<\/p>\n<\/div>\n\n\n\n<p class=\"k wp-block-paragraph\">Step 4<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"paso-4\">SEO content strategy: I'd build content around the pages I want to strengthen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A good SEO content strategy uses the blog to strengthen the money pages by answering the questions around them, not to publish for the sake of publishing. This is where the blog comes in, not as an article factory but as a content network that demonstrates expertise and pushes the money pages forward.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the goal were to rank an SEO service for <a href=\"https:\/\/www.digiaccion.com\/en\/e-commerce-design-agency-andorra\/\">online stores<\/a>, the supporting content could be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SEO architecture for online stores.<\/li>\n\n<li>How to handle filters and faceted navigation without generating thousands of junk URLs.<\/li>\n\n<li>Cannibalization between categories: how to spot it and fix it.<\/li>\n\n<li>What to do with out-of-stock or discontinued products.<\/li>\n\n<li>Store migrations without losing rankings.<\/li>\n\n<li>International SEO and <em>hreflang<\/em> for stores in several languages.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Each piece solves something specific, links to the related pieces and links to the service page when that's useful for the reader.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In SEO, this is called a <strong>topic cluster<\/strong>: a main page, the money page, surrounded by articles that answer the neighboring questions and link to it. That way Google sees that you've mastered the whole topic, not just one keyword.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why this matters even more with AI Mode<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google explains in its <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/ai-optimization-guide\" target=\"_blank\" rel=\"noopener\">guide to generative AI features in Search<\/a> that its systems use a technique called <em>query fan-out<\/em>: starting from the user's question, they run several related queries to gather more information. Its own example: if someone asks how to fix a lawn full of weeds, the system also searches for the best herbicides, how to get rid of weeds without chemicals and how to prevent them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In business terms: <strong>a website that covers a topic well, with pieces that answer those neighboring questions, has a better chance of showing up as a source<\/strong> than a website with twenty unrelated articles.<\/p>\n\n\n\n<p class=\"k wp-block-paragraph\">Step 5<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"paso-5\">AI SEO: I'd use AI to multiply judgment, not to replace it<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI speeds up research and production, but the decision about what to do and what to publish still has to be human. Tasks that used to take days now get done in hours, and not just in SEO: you can see it in our <a href=\"https:\/\/www.digiaccion.com\/presentacion-disenos-web\/en\/\">13 real websites designed with AI<\/a>, all reviewed by the team. The risk has grown too: it has never been this easy to produce mediocre content at scale. That's why I draw a clear line between what I delegate and what I don't:<\/p>\n\n\n\n<div class=\"wp-block-group vs is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group good is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb wp-block-paragraph\">What I delegate to AI<\/p>\n\n\n\n<ul class=\"wp-block-list ok\">\n<li>Grouping and classifying thousands of keywords<\/li>\n\n<li>Summarizing competitors' structure and services<\/li>\n\n<li>Spotting frequently asked questions and content gaps<\/li>\n\n<li>Proposing first drafts of page structures<\/li>\n\n<li>Catching inconsistencies and outdated data<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group bad is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb wp-block-paragraph\">What I don't delegate<\/p>\n\n\n\n<ul class=\"wp-block-list no\">\n<li>Which services to prioritize<\/li>\n\n<li>Which URLs should exist<\/li>\n\n<li>What first-hand experience and data each piece adds<\/li>\n\n<li>The brand's tone and promises<\/li>\n\n<li>The decision to publish<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Google is explicit in its guide: it asks for unique content that doesn't just recycle what's already been said online or what an AI model could produce effortlessly. It calls this <em>non-commodity<\/em> content: expert or experience-based insight that goes beyond what everyone already knows.<\/p>\n\n\n\n<p class=\"pq wp-block-paragraph\">AI to research, organize, detect and accelerate. People to decide.<\/p>\n\n\n\n<p class=\"k wp-block-paragraph\">Step 6<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"paso-6\">On-page SEO: I'd make it easy to understand for people and for machines<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Good on-page SEO means answering quickly and clearly: descriptive headings, the answer up front and a structure that's easy to scan. Depth doesn't mean length. Google's own guide says it bluntly: there's no ideal page length, and there's no need to chop content into tiny pieces for AI to understand it. Pages should be made for your audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What works is <strong>answering first and adding nuance afterward<\/strong>. If someone searches for how long SEO takes to show results:<\/p>\n\n\n\n<div class=\"wp-block-group vs is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group bad is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb wp-block-paragraph\">Not like this<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cIn today's ever-changing digital paradigm, many business owners wonder how much time a search engine positioning strategy needs\u2026\u201d<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group good is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb wp-block-paragraph\">Like this<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cIt mainly depends on three factors: how competitive your industry is, your website's starting authority and what you publish. On a new website, it makes sense to measure progress in months, not weeks. Here's how to estimate it for your case.\u201d<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">And then, everything that makes the content easier to read and interpret:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Headings that describe what's underneath them.<\/li>\n\n<li>Direct answers at the start of each section.<\/li>\n\n<li>Tables when you're comparing options.<\/li>\n\n<li>Examples, processes and data with their source.<\/li>\n\n<li>Original images and videos when they explain better than text.<\/li>\n\n<li>A visible author with demonstrable experience: it's what Google calls <strong>E-E-A-T<\/strong> (experience, expertise, authoritativeness and trustworthiness).<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group co is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb wp-block-paragraph\">No magic shortcuts<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google confirms that <strong>you don't need to create text files for AI<\/strong> (like the much-talked-about <em>llms.txt<\/em>), new markup or Markdown versions to appear in its search, AI features included, because Google Search doesn't use them. There's no special schema for AI either: structured data isn't required to appear there, although it's still useful for rich results. The page has to be crawlable and indexable and meet the same fundamentals as the rest of Search.<\/p>\n<\/div>\n\n\n\n<p class=\"k wp-block-paragraph\">Step 7<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"paso-7\">Technical SEO: the foundation, from day one<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Technical SEO makes sure Google can crawl, index and understand your website, and on a new website it gets done properly before launch. It isn't a step that comes at the end: it's the ground everything above is built on. That's why, if a new website is born with <a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-in-andorra\/\">WordPress web design<\/a> that's already set up for SEO, you save months. And on a website that already exists, if you're wondering how to improve your website's SEO, it's the first thing I'd check before blaming the algorithm. It's common to try to fix with links a problem that lives on the server, with more content an indexing problem, or with new URLs a cannibalization issue.<\/p>\n\n\n\n<figure class=\"wp-block-table tb n2\"><table><thead><tr><th>What to check<\/th><th>Why<\/th><\/tr><\/thead><tbody><tr><td>Indexability and robots.txt<\/td><td>So Google can crawl and store what matters, and not what doesn't<\/td><\/tr><tr><td>Canonicals and duplicate content<\/td><td>So each piece of content has a single reference version<\/td><\/tr><tr><td>XML sitemap<\/td><td>So important URLs get discovered quickly<\/td><\/tr><tr><td>Redirects and HTTP status codes<\/td><td>No redirect chains, no linked 404s, no server errors<\/td><\/tr><tr><td>Performance (Core Web Vitals)<\/td><td>Fast, stable loading, especially on mobile<\/td><\/tr><tr><td>JavaScript rendering<\/td><td>So the important content is in the HTML Google processes<\/td><\/tr><tr><td>Internal linking<\/td><td>So money pages receive links from related content<\/td><\/tr><tr><td>Mobile version<\/td><td>Google indexes based on the mobile version of the website<\/td><\/tr><tr><td>Languages and hreflang<\/td><td>So each market sees its own version<\/td><\/tr><tr><td>Structured data<\/td><td>Where it applies (local business, articles, products\u2026) and always faithful to what's visible on the page<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What is an SEO audit, and how often should you do one?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An SEO audit is a full review of a website to find what's holding back its rankings: crawling, indexing, content, internal links, speed and languages. On a website that already exists, it's the logical starting point, before touching anything. After that, reviewing it once a year is enough, plus a check every time the site is redesigned, changes servers or migrates URLs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can write the best article in the world, but if Google can't crawl and interpret it, the problem comes before the copy.<\/p>\n\n\n\n<div class=\"pdw\"><div class=\"pdw-v\" aria-hidden=\"true\"><i><\/i><i><\/i><i><\/i><\/div><div class=\"pdw-c\"><span class=\"pdw-l\">AI web designs<\/span><p class=\"pdw-t\">See what is already possible: 13 real websites designed with AI<\/p><p class=\"pdw-p\">Restaurants, dental clinics, hotels, law firms, vets\u2026 Pick your sector and, if you qualify, we will make two free pre-designs of your website before you pay anything.<\/p><\/div><a class=\"pdw-b\" href=\"https:\/\/www.digiaccion.com\/presentacion-disenos-web\/en\/\">See the designs<span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><\/div>\n\n\n\n<p class=\"k wp-block-paragraph\">Step 8<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"paso-8\">Off-page SEO: I'd build authority beyond my own website<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Off-page SEO covers the external signals, such as reviews, mentions and links (<em>backlinks<\/em>: links from other websites to yours), that prove outside your website that you are who you say you are. You can write on your website that you're the best. That doesn't prove it. You need external signals, and they make even more sense when an AI system tries to summarize what's being said about a brand online.<\/p>\n\n\n\n<div class=\"wp-block-group gr is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group cr ic i-star is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"ct wp-block-paragraph\">Reviews<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On Google and on your industry's platforms, with replies.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group cr ic i-globe is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"ct wp-block-paragraph\">Directories and industry listings<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ones your customers actually check, not just any listing.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group cr ic i-file is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"ct wp-block-paragraph\">Digital media<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Articles, interviews and podcasts in media outlets in your niche.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group cr ic i-chat is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"ct wp-block-paragraph\">Communities<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Forums, Reddit and groups where your customers ask questions.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group cr ic i-play is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"ct wp-block-paragraph\">LinkedIn and YouTube<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Expertise published with a name and a face.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group cr ic i-link is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"ct wp-block-paragraph\">Editorial links<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Links earned by adding something, not bought in bulk.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The key is where. It's not about showing up on any website, but on the sites where it makes sense for a company like yours to exist. Google also warns in its guide that <strong>seeking artificial mentions across the web isn't as helpful as it might seem<\/strong>: its systems focus on quality, and other systems block spam.<\/p>\n\n\n\n<p class=\"k wp-block-paragraph\">Step 9<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"paso-9\">SEO KPIs: I'd measure classic Google and the new AI layer<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The KPIs of an SEO strategy are now measured through two lenses: classic performance in Google and visibility inside AI Overviews, AI Mode and AI assistants. Search Console now gives every website in the world <strong>performance reports for generative AI features<\/strong>: AI Overviews, AI Mode and Discover's AI features. It's a big step forward, but it's worth knowing exactly what they measure:<\/p>\n\n\n\n<div class=\"wp-block-group vs is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group good is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb wp-block-paragraph\">What they include<\/p>\n\n\n\n<ul class=\"wp-block-list ok\">\n<li>Impressions of links to your website inside AI features<\/li>\n\n<li>Breakdown by page, country, device and date<\/li>\n\n<li>AI Overviews, AI Mode and Discover<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group bad is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb wp-block-paragraph\">What they don't include<\/p>\n\n\n\n<ul class=\"wp-block-list no\">\n<li>Clicks<\/li>\n\n<li>The queries that triggered each appearance<\/li>\n\n<li>Average position<\/li>\n\n<li>ChatGPT, Gemini, Perplexity and other assistants<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p class=\"cap wp-block-paragraph\">If your website still gets few impressions in these features, the report may not show up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That's why I'd measure in three layers:<\/p>\n\n\n\n<figure class=\"wp-block-table tb\"><table><thead><tr><th>Layer<\/th><th>What I'd measure<\/th><th>With what<\/th><\/tr><\/thead><tbody><tr><td>Classic Google<\/td><td>Clicks, impressions, CTR and rankings by page and query<\/td><td>Search Console (performance report)<\/td><\/tr><tr><td>Generative AI<\/td><td>Impressions in AI Overviews and AI Mode by page. Presence and mentions in ChatGPT, Gemini or Perplexity for the business's key questions<\/td><td>Search Console (AI reports), AI visibility tools and regular manual tests with the same questions<\/td><\/tr><tr><td>Business<\/td><td>Organic leads, conversions, branded searches and sales<\/td><td>Analytics, CRM and how branded searches evolve<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The end goal isn't being able to say <em>\u201cwe moved up for 14 keywords.\u201d<\/em> It's being able to say <em>\u201cmore and more people discover us, remember us and get in touch.\u201d<\/em><\/p>\n\n\n\n<div class=\"wp-block-group co co-v is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb wp-block-paragraph\">Google finds you, but AI doesn't mention you?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That's the next step in this same strategy: with the SEO foundation in place, the work is getting your brand to appear as a source in AI Overviews, AI Mode and ChatGPT. We do it as a <a href=\"https:\/\/www.digiaccion.com\/en\/geo-agency-ai-chat-positioning-andorra\/\">GEO agency in Andorra<\/a>, always on top of healthy SEO. <a href=\"https:\/\/www.digiaccion.com\/en\/contact\/\">Tell us about your project<\/a> and we'll tell you what we'd check first.<\/p>\n<\/div>\n\n\n\n<p class=\"k wp-block-paragraph\">Summary<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"resumen\">How to do SEO step by step: the strategy in short<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To build an SEO strategy, you follow ten steps, from the business to measurement, and the order matters as much as the work inside each step.<\/p>\n\n\n\n<div class=\"wp-block-group co co-d is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb wp-block-paragraph\">The 10 steps<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Step 0. Understand the business:<\/strong> which services leave a margin and which customer is worth attracting, before looking at a single keyword.<\/li>\n\n<li><strong>Step 1. Group by intent:<\/strong> one search intent, one main URL.<\/li>\n\n<li><strong>Step 2. Design the architecture:<\/strong> decide which pages exist and how they link together, before writing.<\/li>\n\n<li><strong>Step 3. Publish the money pages first:<\/strong> the pages that answer people who already want to hire.<\/li>\n\n<li><strong>Step 4. Create supporting content:<\/strong> articles that answer real questions and link to those pages.<\/li>\n\n<li><strong>Step 5. Use AI with judgment:<\/strong> it speeds up research and production, but it doesn't decide the strategy.<\/li>\n\n<li><strong>Step 6. Write for people and for machines:<\/strong> a clear answer up top, plain language and verifiable data.<\/li>\n\n<li><strong>Step 7. Get the technical foundation done:<\/strong> crawling, indexing, speed, languages and structured data.<\/li>\n\n<li><strong>Step 8. Build authority off your website:<\/strong> reviews, mentions and links someone would give you without being asked.<\/li>\n\n<li><strong>Step 9. Measure both layers:<\/strong> classic performance in Google and visibility inside AI-generated answers.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">How much does SEO cost? SEO pricing to rank a website on Google<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SEO pricing doesn't come down to a single rate: it depends on the website's starting point, how competitive the industry is, the number of languages and how much content has to be created each month. An agency or SEO consultant usually works on a monthly retainer, with a heavier workload in the first months, when the foundation gets fixed and the money pages get built. Before comparing quotes, ask them to spell out what gets delivered each month and how it's measured. A low price with vague deliverables ends up being expensive.<\/p>\n\n\n\n<div class=\"wp-block-group co co-d is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb wp-block-paragraph\">How we work at DigiAcci\u00f3n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>First, the business:<\/strong> we talk about which services leave a margin, which customer you want to attract and which languages you sell in.<\/li>\n\n<li><strong>Then, the diagnosis:<\/strong> we review the website you already have (crawling, indexing, cannibalization, languages) and the real demand, with the SERP in front of us.<\/li>\n\n<li><strong>The map before the copy:<\/strong> we decide which URL answers each search and start with the money pages and the technical foundation. The blog comes later, with the questions that hold back the sale.<\/li>\n\n<li><strong>Every month, clear numbers:<\/strong> what's been done, what's happened with the leads from each page and what comes next.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"k wp-block-paragraph\">Example<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ejemplo\">SEO strategy example for a small business, step by step<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is the plan for the Valencia renovation company from the earlier examples, with the decisions already made. It works as an SEO strategy template for small businesses and service companies: change the service and the area, and the framework stays the same.<\/p>\n\n\n\n<figure class=\"wp-block-table tb\"><table><thead><tr><th>Step<\/th><th>Decision made<\/th><th>What gets delivered<\/th><\/tr><\/thead><tbody><tr><td>0 \u00b7 Business<\/td><td>The margin is in full home renovations and retail spaces. A standalone bathroom job is accepted, but not promoted<\/td><td>Services ranked by margin, not by search volume<\/td><\/tr><tr><td>1 \u00b7 Intent<\/td><td><em>Full renovations Valencia<\/em>, <em>renovation company Valencia<\/em> and <em>renovate apartment Valencia<\/em> share results: a single page<\/td><td>The search groups, with one main URL for each<\/td><\/tr><tr><td>2 \u00b7 Architecture<\/td><td>Four services, two neighborhoods where the company has completed its own projects (Ruzafa and Campanar), four guides and three trust pages<\/td><td>The URL and linking map, before writing anything<\/td><\/tr><tr><td>3 \u00b7 Money pages<\/td><td>Kitchens, bathrooms and retail spaces go live first, because they already have hiring demand<\/td><td>Three pages with the company's own projects, real timelines and a clear next step<\/td><\/tr><tr><td>4 \u00b7 Supporting content<\/td><td>Only the questions that hold back the decision: price, duration and building permits<\/td><td>Four guides, each one linked to its service page<\/td><\/tr><tr><td>5 \u00b7 AI<\/td><td>Used to group searches and spot what the competition doesn't cover<\/td><td>Days of work saved; the decisions are still the team's<\/td><\/tr><tr><td>6 \u00b7 On-page<\/td><td>Each page answers in the first two sentences and gives ballpark prices per square meter<\/td><td>Direct answers, tables and before-and-after photos<\/td><\/tr><tr><td>7 \u00b7 Technical<\/td><td>The foundation is done before launch, not after<\/td><td>Crawling, indexing, mobile speed and local business structured data<\/td><\/tr><tr><td>8 \u00b7 Authority<\/td><td>Reviews from real customers and a presence in the renovation directories and comparison sites its customers check<\/td><td>A well-managed Business Profile and mentions where it makes sense to appear<\/td><\/tr><tr><td>9 \u00b7 Measurement<\/td><td>What gets tracked is quote requests, not visits<\/td><td>A monthly report with leads by page and the key questions tested in AI assistants<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">What matters in this example isn't the list, but that <strong>each row is a decision someone had to make before writing a single word<\/strong>. That's the work nobody sees, and it's what separates a website that brings in revenue from a website that just publishes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What changes in an ecommerce SEO strategy?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The order is the same; the pieces change. In an online store, the money pages are the categories and product pages, and technical SEO carries much more weight: filters, out-of-stock products, duplicate content and speed with large catalogs. That's why the architecture and the technical foundation are locked in before the catalog goes up.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"no-haria\">What I wouldn't do<\/h2>\n\n\n\n<ul class=\"wp-block-list no\">\n<li>Publish a hundred auto-generated articles.<\/li>\n\n<li>Create a URL for every keyword variation, or one page per neighborhood or town with the same text.<\/li>\n\n<li>Buy links in bulk.<\/li>\n\n<li>Write 4,000 words because \u201cGoogle likes long content.\u201d<\/li>\n\n<li>Pay for a supposed \u201csecret GEO schema\u201d or for magic files for AI.<\/li>\n\n<li>Chase high-volume keywords that have nothing to do with the business.<\/li>\n\n<li>Let an AI decide the strategy. I'd use it every day, but as a copilot, not as the pilot.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"idea-final\">The bottom line<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If I had to start an SEO project from scratch today, this would be my order for 2027:<\/p>\n\n\n\n<ul class=\"wp-block-list fw\">\n<li>Business<\/li>\n\n<li>Intent<\/li>\n\n<li>Architecture + technical foundation<\/li>\n\n<li>Money pages<\/li>\n\n<li>Supporting content<\/li>\n\n<li>Authority<\/li>\n\n<li class=\"hi\">Measurement<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And on top of the whole process, artificial intelligence to execute it better and faster. In that order, not the other way around.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having AI doesn't turn a bad strategy into a good one. It just gets you to the wrong result sooner. <strong>I'd rather spend a few more days deciding where we're going, and then speed up.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">Frequently asked questions<\/h2>\n\n\n\n<div class=\"dga-faq\">\n<details class=\"fq\" name=\"dga-faq\" open><summary><h3>What is a backlink, and how do you get high-quality ones?<\/h3><\/summary><p>A backlink is a link from another website to yours, and <em>link building<\/em> is the work of getting them. High-quality backlinks are earned, not bought in bulk: buying links to rank goes against Google's spam policies. The approaches that work best are publishing content with original data or first-hand experience that others want to cite, getting featured in media and directories in your industry, collaborating with suppliers and customers who already know you, and taking part thoughtfully in the communities where your customers ask questions. Before chasing a link, ask yourself whether that website has real readers in your industry. If it doesn't, the link adds little and can be a risk.<\/p><\/details>\n<details class=\"fq\" name=\"dga-faq\"><summary><h3>What are the best free SEO tools?<\/h3><\/summary><p>The best ones are Google's own, and they're enough to get started. Search Console shows which searches bring you impressions and clicks, flags indexing errors and now includes reports on impressions in AI features. If you sell in a specific country, such as the US or Spain, filter its Performance report by country to see only those searches. PageSpeed Insights measures speed and Core Web Vitals, Google's Rich Results Test validates structured data and Bing Webmaster Tools gives you a second view of your website. Paid tools add competitor and keyword data, but they don't replace the judgment of whoever interprets the data.<\/p><\/details>\n<details class=\"fq\" name=\"dga-faq\"><summary><h3>Is SEO free? Can you rank a website on Google without paying?<\/h3><\/summary><p>Showing up in the organic results is free: Google doesn't accept payment to crawl a website more often or to rank it higher. What costs money is the work, whether it's your time or a professional's. With a technically sound website, Search Console set up properly, pages that answer better than the rest and consistency, you can rank a website on Google without paying for ads. If you're starting from scratch, <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide\" target=\"_blank\" rel=\"noopener\">Google's SEO Starter Guide<\/a> is a good place to begin.<\/p><\/details>\n<details class=\"fq\" name=\"dga-faq\"><summary><h3>What is SEO, and what are some examples?<\/h3><\/summary><p>SEO is what gets you found on Google when someone searches for what you sell, without paying for each click. Three examples: a dental clinic in Madrid that comes up first when someone searches for an emergency dentist near its office; an online store whose product pages show up in searches by brand and model; and a law firm that uses a guide on a legal procedure to attract people who don't yet know they need a lawyer. In all three cases, SEO isn't writing articles: it's deciding which page answers which search.<\/p><\/details>\n<details class=\"fq\" name=\"dga-faq\"><summary><h3>How do I get my website to show up first on Google?<\/h3><\/summary><p>First, make sure Google knows it exists: add your website to Search Console, submit the sitemap and check that the important pages are indexed, because a page that isn't in the index can't appear. Then, to come up first, each page has to answer a specific search better than the pages already holding the top spots, with a sound technical foundation and trust signals outside your website. And if you serve a specific area, work on your Google Business Profile too.<\/p><\/details>\n<details class=\"fq\" name=\"dga-faq\"><summary><h3>What are the types of SEO?<\/h3><\/summary><p>There's no official classification, but four are usually distinguished: on-page SEO, which is what you control on your website (titles, content, headings and internal links); off-page SEO, what happens outside it (links, brand mentions and reviews); technical SEO, which lets Google crawl and index the website; and local SEO, for showing up in nearby searches and on Google Maps. On top of those come specialties like international SEO and ecommerce SEO. You need them all at the same time: a flawless page with no links struggles to rank, and links do little if they point to a weak page.<\/p><\/details>\n<details class=\"fq\" name=\"dga-faq\"><summary><h3>Is SEO dead now with AI?<\/h3><\/summary><p>No. What's changing is where the answers appear, not what gets a page chosen. Google says in its guide to generative AI features that optimizing for its AI search is still SEO: pages have to be crawlable, indexable and genuinely useful, and there are no special AI files or schema to add. What does change is how you measure. Some questions now get answered without a click, so on top of clicks I'd track impressions in Search Console's AI reports, branded searches and leads. A website with a clear architecture, strong money pages and real authority is exactly what these systems need to cite you.<\/p><\/details>\n<details class=\"fq\" name=\"dga-faq\"><summary><h3>Which SEO agencies in Andorra get good results?<\/h3><\/summary><p>Rather than a list, it's worth knowing what to filter for. In Andorra, a good SEO agency has to master something that's secondary in other markets: multilingual SEO, meaning knowing which languages your customers search in (Catalan, Spanish, French or English) and building a strong version for each one. On top of that, it asks about your business before talking keywords, shows case studies with verifiable data, explains what it'll do each month and how it'll measure results, and doesn't promise guaranteed number-one rankings. At DigiAcci\u00f3n, a <a href=\"https:\/\/www.digiaccion.com\/en\/\">digital marketing agency in Andorra<\/a>, we work from La Massana with this same method, always starting with the business and the architecture.<\/p><\/details>\n<\/div>\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is a backlink, and how do you get high-quality ones?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A backlink is a link from another website to yours, and link building is the work of getting them. High-quality backlinks are earned, not bought in bulk: buying links to rank goes against Google's spam policies. The approaches that work best are publishing content with original data or first-hand experience that others want to cite, getting featured in media and directories in your industry, collaborating with suppliers and customers who already know you, and taking part thoughtfully in the communities where your customers ask questions. Before chasing a link, ask yourself whether that website has real readers in your industry. If it doesn't, the link adds little and can be a risk.\"}},{\"@type\":\"Question\",\"name\":\"What are the best free SEO tools?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The best ones are Google's own, and they're enough to get started. Search Console shows which searches bring you impressions and clicks, flags indexing errors and now includes reports on impressions in AI features. If you sell in a specific country, such as the US or Spain, filter its Performance report by country to see only those searches. PageSpeed Insights measures speed and Core Web Vitals, Google's Rich Results Test validates structured data and Bing Webmaster Tools gives you a second view of your website. Paid tools add competitor and keyword data, but they don't replace the judgment of whoever interprets the data.\"}},{\"@type\":\"Question\",\"name\":\"Is SEO free? Can you rank a website on Google without paying?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Showing up in the organic results is free: Google doesn't accept payment to crawl a website more often or to rank it higher. What costs money is the work, whether it's your time or a professional's. With a technically sound website, Search Console set up properly, pages that answer better than the rest and consistency, you can rank a website on Google without paying for ads. If you're starting from scratch, Google's SEO Starter Guide is a good place to begin.\"}},{\"@type\":\"Question\",\"name\":\"What is SEO, and what are some examples?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"SEO is what gets you found on Google when someone searches for what you sell, without paying for each click. Three examples: a dental clinic in Madrid that comes up first when someone searches for an emergency dentist near its office; an online store whose product pages show up in searches by brand and model; and a law firm that uses a guide on a legal procedure to attract people who don't yet know they need a lawyer. In all three cases, SEO isn't writing articles: it's deciding which page answers which search.\"}},{\"@type\":\"Question\",\"name\":\"How do I get my website to show up first on Google?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"First, make sure Google knows it exists: add your website to Search Console, submit the sitemap and check that the important pages are indexed, because a page that isn't in the index can't appear. Then, to come up first, each page has to answer a specific search better than the pages already holding the top spots, with a sound technical foundation and trust signals outside your website. And if you serve a specific area, work on your Google Business Profile too.\"}},{\"@type\":\"Question\",\"name\":\"What are the types of SEO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"There's no official classification, but four are usually distinguished: on-page SEO, which is what you control on your website (titles, content, headings and internal links); off-page SEO, what happens outside it (links, brand mentions and reviews); technical SEO, which lets Google crawl and index the website; and local SEO, for showing up in nearby searches and on Google Maps. On top of those come specialties like international SEO and ecommerce SEO. You need them all at the same time: a flawless page with no links struggles to rank, and links do little if they point to a weak page.\"}},{\"@type\":\"Question\",\"name\":\"Is SEO dead now with AI?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No. What's changing is where the answers appear, not what gets a page chosen. Google says in its guide to generative AI features that optimizing for its AI search is still SEO: pages have to be crawlable, indexable and genuinely useful, and there are no special AI files or schema to add. What does change is how you measure. Some questions now get answered without a click, so on top of clicks I'd track impressions in Search Console's AI reports, branded searches and leads. A website with a clear architecture, strong money pages and real authority is exactly what these systems need to cite you.\"}},{\"@type\":\"Question\",\"name\":\"Which SEO agencies in Andorra get good results?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Rather than a list, it's worth knowing what to filter for. In Andorra, a good SEO agency has to master something that's secondary in other markets: multilingual SEO, meaning knowing which languages your customers search in (Catalan, Spanish, French or English) and building a strong version for each one. On top of that, it asks about your business before talking keywords, shows case studies with verifiable data, explains what it'll do each month and how it'll measure results, and doesn't promise guaranteed number-one rankings. At DigiAcci\u00f3n, a digital marketing agency in Andorra, we work from La Massana with this same method, always starting with the business and the architecture.\"}}]}<\/script>\n\n\n\n<div class=\"wp-block-group ca is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"cth wp-block-paragraph\">Your website doesn't show up on Google, and you don't know where to start?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We'd start with your business and with what's holding your website back on Google today. Then the page map and the technical foundation, and only after that content, authority and measurement, including AI-powered search engines.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.digiaccion.com\/en\/seo-organic-positioning-agency-andorra\/\">See our SEO service \u2192<\/a><\/div>\n\n\n\n<div class=\"wp-block-button b2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.digiaccion.com\/en\/contact\/\">Tell us about your project \u2192<\/a><\/div>\n\n\n\n<div class=\"wp-block-button b2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.digiaccion.com\/en\/\">DigiAcci\u00f3n \u00b7 Digital marketing agency in Andorra \u2192<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group src is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb wp-block-paragraph\">Sources<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Search Central: <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/ai-optimization-guide\" target=\"_blank\" rel=\"noopener\">Optimizing your website for generative AI features on Google Search<\/a> (updated July 10, 2026).<\/li>\n\n<li>Google Search Central: <a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies\" target=\"_blank\" rel=\"noopener\">Spam policies for Google web search<\/a>.<\/li>\n\n<li>Google Search Central: <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide\" target=\"_blank\" rel=\"noopener\">Search Engine Optimization (SEO) Starter Guide<\/a> (updated December 10, 2025).<\/li>\n\n<li>Google Search Central: <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/how-search-works\" target=\"_blank\" rel=\"noopener\">In-depth guide to how Google Search works<\/a> (updated December 18, 2025).<\/li>\n\n<li>Search Console Help: <a href=\"https:\/\/support.google.com\/webmasters\/answer\/16984139?hl=en\" target=\"_blank\" rel=\"noopener\">Generative AI performance report (Search)<\/a>.<\/li>\n\n<li>Search Engine Journal: <a href=\"https:\/\/www.searchenginejournal.com\/google-search-console-ai-reports-rolled-out-worldwide\/587836\/\" target=\"_blank\" rel=\"noopener\">worldwide rollout of Search Console's AI reports<\/a> (August 31, 2026).<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"au\"><img decoding=\"async\" src=\"data:image\/jpeg;base64,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\" alt=\"Jes\u00fas Almir Costa\" width=\"72\" height=\"72\"><p>Author: <a href=\"https:\/\/www.linkedin.com\/in\/jesusalmircosta\/\" target=\"_blank\" rel=\"noopener\">Jes\u00fas Almir Costa<span class=\"lk i-linkedin\" aria-hidden=\"true\"><\/span><\/a><br>Founder of DigiAcci\u00f3n<\/p><\/div>\n\n\n\n<div class=\"sv2 rel\">\n<span class=\"lb\">Keep reading<\/span>\n<div class=\"sv2g\"><a href=\"https:\/\/www.digiaccion.com\/en\/seo\/local-seo\/\"><b>Local SEO and Google Maps<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/geo\/what-is-geo\/\"><b>What is GEO<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/diseno-web\/how-to-create-a-website\/\"><b>How to create a website that sells<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"sv2\">\n<span class=\"lb\">DigiAcci\u00f3n services<\/span>\n<div class=\"sv2g\"><a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-in-andorra\/\"><b>Web design agency in Andorra<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/e-commerce-design-agency-andorra\/\"><b>E-commerce agency in Andorra<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/seo-organic-positioning-agency-andorra\/\"><b>SEO agency in Andorra<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/geo-agency-ai-chat-positioning-andorra\/\"><b>GEO agency in Andorra<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/google-ads-sem-agency-in-andorra\/\"><b>Google Ads agency in Andorra<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/meta-ads-agency-facebook-ads-in-andorra\/\"><b>Social Ads agency in Andorra<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/graphic-design-agency-andorra\/\"><b>Graphic design agency in Andorra<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/video-production-editing-agency-andorra\/\"><b>Video production and editing agency in Andorra<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/legal-marketing-agency-lawyers\/\"><b>Digital marketing agency for lawyers<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"sv2 sect\">\n<span class=\"lb\">Web design by sector<\/span>\n<p class=\"sectp\"><span>A page for each sector, with examples and ballpark prices.<\/span><span class=\"hint\" aria-hidden=\"true\">Swipe to see all 14 \u2192<\/span><\/p>\n<div class=\"sv2g\"><a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-hotels\/\"><b>Hotel website design<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-restaurants-hospitality\/\"><b>Web design for restaurants and hospitality<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-real-estate\/\"><b>Real estate website design<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-consulting-management-firms\/\"><b>Web design for consulting and management firms<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-lawyers-law-firms\/\"><b>Web design for lawyers and law firms<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-architects-interior-designers\/\"><b>Web design for architects and interior designers<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-clinics-healthcare\/\"><b>Web design for clinics and healthcare<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-construction-contractors\/\"><b>Contractor website design<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-auto-repair-shops\/\"><b>Auto repair website design<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-veterinary-clinics\/\"><b>Veterinary website design<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-gyms-fitness\/\"><b>Gym and fitness website design<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-it-companies\/\"><b>Website design for IT companies<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-fashion-brands\/\"><b>Fashion website design<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-vacation-rentals\/\"><b>Vacation rental website design<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>30 min read If I had to design the SEO strategy for a website starting from scratch tomorrow, with no history, no links and not a single visit, the first thing I&#8217;d do wouldn&#8217;t be opening Semrush. I wouldn&#8217;t pull 500 keywords either, and I wouldn&#8217;t ask an AI for \u201ca complete SEO strategy for [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27401126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[243],"tags":[],"class_list":["post-27401137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/www.digiaccion.com\/en\/wp-json\/wp\/v2\/posts\/27401137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digiaccion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digiaccion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digiaccion.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digiaccion.com\/en\/wp-json\/wp\/v2\/comments?post=27401137"}],"version-history":[{"count":1,"href":"https:\/\/www.digiaccion.com\/en\/wp-json\/wp\/v2\/posts\/27401137\/revisions"}],"predecessor-version":[{"id":27401138,"href":"https:\/\/www.digiaccion.com\/en\/wp-json\/wp\/v2\/posts\/27401137\/revisions\/27401138"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digiaccion.com\/en\/wp-json\/wp\/v2\/media\/27401126"}],"wp:attachment":[{"href":"https:\/\/www.digiaccion.com\/en\/wp-json\/wp\/v2\/media?parent=27401137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digiaccion.com\/en\/wp-json\/wp\/v2\/categories?post=27401137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digiaccion.com\/en\/wp-json\/wp\/v2\/tags?post=27401137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}