{"id":27401153,"date":"2026-10-21T17:48:03","date_gmt":"2026-10-21T15:48:03","guid":{"rendered":"https:\/\/www.digiaccion.com\/?p=27401153"},"modified":"2026-10-21T17:50:18","modified_gmt":"2026-10-21T15:50:18","slug":"what-is-a-prompt","status":"publish","type":"post","link":"https:\/\/www.digiaccion.com\/en\/inteligencia-artificial\/what-is-a-prompt\/","title":{"rendered":"What Is a Prompt? How to Write the Perfect AI Prompt in 2027 (With Examples and Templates)"},"content":{"rendered":"\n<div id=\"dga\" class=\"wp-block-group dga is-layout-flow wp-block-group-is-layout-flow\">\n<link rel=\"stylesheet\" id=\"dga-css\" href=\"https:\/\/www.digiaccion.com\/wp-content\/uploads\/digiaccion-articulos\/articulos.css?v=1\">\n\n\n\n<p class=\"up wp-block-paragraph\">47 min read<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What is a prompt? The answer fits in one line: it's what you write to an artificial intelligence to ask it for something. Understanding that isn't the hard part. The hard part is writing one that gives you something you can actually use without rewriting it from scratch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You've probably been there. You ask ChatGPT for an email to a client, a LinkedIn post or ideas for a campaign, and it gives you something correct, generic and nothing like your voice. You rewrite it by hand and decide AI just doesn't work for your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It's almost never the AI's fault. You talked to it the way you'd type into Google, with five words, when it needed the same thing a new hire on your team would: context, a clear goal and an example of what you expect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the guide I wish I'd had when I started, updated for 2027: what has changed with reasoning models, why context comes before the prompt and, at the end, <strong>a library of ready-to-copy templates<\/strong> for marketing, sales, SEO, ads, email, LinkedIn, customer service and data analysis.<\/p>\n\n\n\n<div class=\"wp-block-group tl is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb wp-block-paragraph\">In 30 seconds<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A prompt is the instruction you give an AI:<\/strong> a question, a command or a full brief with context, examples and documents.<\/li>\n\n<li><strong>The perfect prompt has seven parts:<\/strong> role, context, task, format, examples, constraints and a quality bar. You don't always need all of them; what's almost always missing is the context.<\/li>\n\n<li><strong>With reasoning models, fewer tricks and a clearer goal:<\/strong> you no longer need to tell it to \u201cthink step by step.\u201d You need to explain what you want and why.<\/li>\n\n<li><strong>Context comes before the prompt:<\/strong> a \u201cbusiness brain\u201d saved in a project, plus memory, custom instructions and skills, decides what the AI knows before you type a word. That's called <em>context engineering<\/em>.<\/li>\n\n<li><strong>The best trick isn't a trick:<\/strong> ask the AI to ask you questions before it answers, then refine its first draft.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<nav class=\"wp-block-group toc is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb wp-block-paragraph\">In this article<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#que-es\">What is a prompt in AI<\/a><\/li>\n\n<li><a href=\"#por-que\">Why a good prompt changes the answer<\/a><\/li>\n\n<li><a href=\"#anatomia\">Prompt structure: the parts of a perfect prompt<\/a><\/li>\n\n<li><a href=\"#como-escribir\">How to write a prompt, step by step<\/a><\/li>\n\n<li><a href=\"#antes-despues\">Before and after: turning a bad prompt into a good one<\/a><\/li>\n\n<li><a href=\"#razonamiento\">Prompts for reasoning models<\/a><\/li>\n\n<li><a href=\"#tecnicas\">Prompting techniques that work<\/a><\/li>\n\n<li><a href=\"#contexto\">Projects, memory, custom instructions and skills<\/a><\/li>\n\n<li><a href=\"#context-engineering\">Prompt engineering vs. context engineering<\/a><\/li>\n\n<li><a href=\"#chatgpt-claude-gemini\">ChatGPT, Claude and Gemini: what changes<\/a><\/li>\n\n<li><a href=\"#plantillas\">AI prompt examples and templates to copy<\/a><\/li>\n\n<li><a href=\"#imagenes\">Image prompts for realistic photos<\/a><\/li>\n\n<li><a href=\"#errores\">Common mistakes<\/a><\/li>\n\n<li><a href=\"#resumen\">Summary: the 8 key rules<\/a><\/li>\n\n<li><a href=\"#ejemplo\">Full example<\/a><\/li>\n\n<li><a href=\"#no-haria\">What I wouldn't do<\/a><\/li>\n\n<li><a href=\"#faq\">Frequently asked questions<\/a><\/li>\n<\/ol>\n<\/nav>\n\n\n\n<p class=\"k wp-block-paragraph\">Definition<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"que-es\">What is a prompt in AI (and what it isn't)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A prompt is the instruction you give an artificial intelligence model, such as ChatGPT, Claude or Gemini, so it generates a response: a piece of text, an image, an analysis or an action. It can be a five-word question or a full brief, with context, examples, attached documents and the format you expect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What it isn't: a Google search. You give a search engine keywords and it returns pages. You give an AI a brief and it returns finished work. That's why writing to it the way you'd type into Google is the mistake almost everyone starts with.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is prompting?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Prompting is the practice of writing prompts: drafting, testing and adjusting the instructions you give an AI until you get the result you're after. When it's done methodically, for assistants, chatbots or tasks that repeat, it's called <em>prompt engineering<\/em>, and you'll find it further down.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What does \u201cprompt\u201d mean, and where does the word come from?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPrompt\u201d has several meanings in English. As an adjective, it means quick or on time (\u201ca prompt reply\u201d), which is what most dictionary lookups are about. As a verb, to prompt is to cause or encourage someone to do something, and as a noun, a prompt is the cue that gets them going: in theater, the line fed to an actor who has forgotten theirs; in computing, the command line waiting for your input. With generative AI, it has come to mean the instruction you type to the model, which is the sense this guide is about.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How is a prompt different from a Google search?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A search asks for pages; a prompt asks for work. That difference changes the way you write:<\/p>\n\n\n\n<figure class=\"wp-block-table tb\"><table><thead><tr><th><\/th><th>Google search<\/th><th>AI prompt<\/th><\/tr><\/thead><tbody><tr><td>What you type<\/td><td>A few keywords<\/td><td>A brief in plain language<\/td><\/tr><tr><td>What you get<\/td><td>A list of pages<\/td><td>An answer or a finished piece of work<\/td><\/tr><tr><td>What it knows about you<\/td><td>Almost nothing about your specific case<\/td><td>What you tell it, plus whatever it has saved in memory or in a project<\/td><\/tr><tr><td>If it doesn't help<\/td><td>You change the search<\/td><td>You keep the conversation going and correct it<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What are the main types of prompts?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on what you're asking for and where you write it, there are five types of prompts, and each one is written differently:<\/p>\n\n\n\n<figure class=\"wp-block-table tb\"><table><thead><tr><th>Type<\/th><th>What it's for<\/th><th>Example<\/th><\/tr><\/thead><tbody><tr><td>Text<\/td><td>Drafting, summarizing, explaining, brainstorming<\/td><td><em>\u201cSummarize this contract in five points for someone with no legal background\u201d<\/em><\/td><\/tr><tr><td>Analysis<\/td><td>Drawing conclusions from data, documents or images<\/td><td><em>\u201cUsing this sales spreadsheet, tell me which three products are declining and why that might be\u201d<\/em><\/td><\/tr><tr><td>Image<\/td><td>Generating or editing images<\/td><td><em>\u201cProduct photo of a face cream on wet stone, with soft side lighting\u201d<\/em><\/td><\/tr><tr><td>System instructions<\/td><td>Setting how the AI behaves in every response<\/td><td>The instructions for a project, a Gem or a chatbot<\/td><\/tr><tr><td>Agent<\/td><td>Handing off a multi-step task that the AI carries out with tools<\/td><td><em>\u201cGo through this month's reviews, sort them and draft a reply to each one\u201d<\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"k wp-block-paragraph\">Why it matters<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"por-que\">Why a good prompt completely changes the answer<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Because the AI doesn't know your business, your customer or what you consider a good result: it only knows what you tell it. With a vague prompt, it fills the gaps with whatever is most likely, and the most likely answer is the generic one. With context and a clear goal, it works on your actual case.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anthropic, the company behind Claude, explains it with an image I use a lot: treat the AI like a brilliant but brand-new employee who doesn't know your rules or the way you work. The more precise you are, the better the result you get.<\/p>\n\n\n\n<div class=\"wp-block-group s3 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group stt is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"n wp-block-paragraph\">21<\/p>\n\n\n\n<p class=\"d wp-block-paragraph\">words, on average, in the prompts that worked best in Google's testing. The ones people actually write tend to have fewer than nine.<\/p>\n\n\n\n<p class=\"s wp-block-paragraph\">Google Workspace, May 2024<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group stt is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"n wp-block-paragraph\">30%<\/p>\n\n\n\n<p class=\"d wp-block-paragraph\">better responses, at most, when the question goes at the end, after a long document.<\/p>\n\n\n\n<p class=\"s wp-block-paragraph\">Anthropic, prompting guide (accessed October 2026)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group stt is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"n wp-block-paragraph\">80%<\/p>\n\n\n\n<p class=\"d wp-block-paragraph\">is roughly the share of ChatGPT conversations about practical guidance, seeking information or writing.<\/p>\n\n\n\n<p class=\"s wp-block-paragraph\">NBER, study with OpenAI, September 2025<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The practical takeaway: the difference between a mediocre answer and a useful one is almost never the tool; it's what you give it. And most of us write less than half of what's needed.<\/p>\n\n\n\n<p class=\"k wp-block-paragraph\">Anatomy<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"anatomia\">The perfect prompt structure: the seven parts of a good prompt<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A good prompt has seven parts: role, context, task, format, examples, constraints and a quality bar. Google boils the essentials down to four (persona, task, context and format), and OpenAI talks about goal, context, output and limits. I add examples and a quality bar because they're the two parts that improve marketing work the most.<\/p>\n\n\n\n<div class=\"wp-block-group gr is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group cr is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"nb wp-block-paragraph\">1<\/p>\n\n\n\n<p class=\"ct wp-block-paragraph\">Role<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The expertise it should answer from: \u201cGoogle Ads consultant for local businesses.\u201d<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group cr is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"nb wp-block-paragraph\">2<\/p>\n\n\n\n<p class=\"ct wp-block-paragraph\">Context<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Who you are, who you're talking to, what's happened so far and why you need this.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group cr is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"nb wp-block-paragraph\">3<\/p>\n\n\n\n<p class=\"ct wp-block-paragraph\">Task<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What it has to do, with a clear verb: write, summarize, compare, sort.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group cr is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"nb wp-block-paragraph\">4<\/p>\n\n\n\n<p class=\"ct wp-block-paragraph\">Format<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How you want to receive it: a table, a list, a ready-to-send email, length and tone.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group cr is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"nb wp-block-paragraph\">5<\/p>\n\n\n\n<p class=\"ct wp-block-paragraph\">Examples<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A sample of what you like. It's the fastest way to lock in the style.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group cr is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"nb wp-block-paragraph\">6<\/p>\n\n\n\n<p class=\"ct wp-block-paragraph\">Constraints<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What it can't change or make up: prices, data, promises.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group cr is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"nb wp-block-paragraph\">7<\/p>\n\n\n\n<p class=\"ct wp-block-paragraph\">Quality bar<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How you'll know it's right: \u201ca customer gets it in ten seconds.\u201d<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Here's how they apply to a real brief, the copy for the dental implants page of a clinic in Valencia, Spain:<\/p>\n\n\n\n<figure class=\"wp-block-table tb\"><table><thead><tr><th>Part<\/th><th>Example<\/th><th>Can you leave it out?<\/th><\/tr><\/thead><tbody><tr><td>Role<\/td><td><em>\u201cAct as a copywriter who specializes in healthcare\u201d<\/em><\/td><td>Yes, if the context already makes it clear<\/td><\/tr><tr><td>Context<\/td><td><em>\u201cWe're a clinic in Valencia's Ruzafa neighborhood, and we want to attract patients who are comparing quotes for implants\u201d<\/em><\/td><td>Almost never<\/td><\/tr><tr><td>Task<\/td><td><em>\u201cWrite the copy for our implants page\u201d<\/em><\/td><td>Never<\/td><\/tr><tr><td>Format<\/td><td><em>\u201cOne headline, three 80-word sections and five FAQs\u201d<\/em><\/td><td>Only for quick questions<\/td><\/tr><tr><td>Examples<\/td><td><em>\u201cThis copy of ours worked well: [\u2026]\u201d<\/em><\/td><td>Yes, but the style will be generic<\/td><\/tr><tr><td>Constraints<\/td><td><em>\u201cDon't promise results or include prices\u201d<\/em><\/td><td>When there's no risk<\/td><\/tr><tr><td>Quality bar<\/td><td><em>\u201cA patient who's scared of the dentist should feel reassured\u201d<\/em><\/td><td>Yes, but you'll miss it when you review<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What should a good prompt include?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At a minimum, the task, the context and the format. With those three, you're already ahead of most prompts people write. Add the rest when the result calls for it: examples if the style is off, constraints if the AI makes things up, and a quality bar if you're going to ask it to review its own work. OpenAI's ChatGPT guide makes a sensible point: a short prompt often works, and you only need to set limits when they prevent a real problem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Does \u201cact as an expert in\u2026\u201d still work?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, but not as a magic phrase. Anthropic recommends giving the AI a role because it focuses the tone and behavior, even with a single sentence. What doesn't work is an empty role: \u201cyou're the world's leading expert\u201d adds nothing if you don't then explain who that expert is working for and what they need. It's not an official rule, but in my experience, <strong>a specific role and good context are worth more than ten adjectives<\/strong>.<\/p>\n\n\n\n<p class=\"lb wp-block-paragraph\">Master template to copy<\/p>\n\n\n\n<pre class=\"wp-block-preformatted pr\">Act as [a specific role, e.g., marketing manager for a dental clinic].\n\nContext:\n- My company: [what you do, where and for whom].\n- Situation: [what has happened and why you need this now].\n- Audience: [who will read it and what they care about].\n\nTask: [verb + specific result].\n\nFormat: [table \/ list \/ email \/ text of X words], in a [friendly, professional\u2026] tone.\n\nExample of what I like:\n[paste something of yours that worked]\n\nConstraints: don't make up data, prices or testimonials. If you're missing information, ask me before you start.\n\nQuality bar: [how I'll know it's right; e.g., a customer understands it in ten seconds and knows what to do next].<\/pre>\n\n\n\n<div class=\"wp-block-group co co-d is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb wp-block-paragraph\">The coworker test<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anthropic suggests a golden rule that works with any AI: show your prompt to a colleague who knows nothing about the task and ask them to do it. If they'd have questions, so will the AI. I run every template through this test before saving it for the team.<\/p>\n<\/div>\n\n\n\n<p class=\"k wp-block-paragraph\">Step by step<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"como-escribir\">How to write a prompt, step by step (for ChatGPT or any AI)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To write a good prompt, in ChatGPT or any other AI, you start with the result you need, add the context, write the task, let the AI ask about whatever it's missing and refine its first draft. Here's how I do it:<\/p>\n\n\n\n<ul class=\"wp-block-list fw\">\n<li>Result<\/li>\n\n<li>Context<\/li>\n\n<li>Task<\/li>\n\n<li>The AI's questions<\/li>\n\n<li>Iteration<\/li>\n\n<li class=\"hi\">Template<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Start with the result.<\/strong> Decide what you'll do with the answer: send it, publish it or present it. That defines the format.<\/li>\n\n<li><strong>Don't hold back on context.<\/strong> Paste in the customer's email, the product sheet or your notes. Whatever you don't give it, it makes up.<\/li>\n\n<li><strong>Write the task with a clear verb.<\/strong> If there are several tasks, number them.<\/li>\n\n<li><strong>Let it ask you questions.<\/strong> This is the step that saves me the most time.<\/li>\n\n<li><strong>Iterate on the first draft.<\/strong> Say what to cut, what's missing and what tone you'd change, instead of starting over.<\/li>\n\n<li><strong>Save what works.<\/strong> Once a prompt gives you a good result three times, it becomes a template or a project's instructions.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">How do you get the AI to ask you questions before it answers?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Just ask it to, and tell it how many questions and what kind, so it doesn't put you through an interrogation. It's the best way to uncover context you didn't know was missing. This is the block I add at the end of any important request:<\/p>\n\n\n\n<p class=\"lb wp-block-paragraph\">Ready-to-copy prompt<\/p>\n\n\n\n<pre class=\"wp-block-preformatted pr\">Before you start, ask me 3 to 5 questions about anything you need to know to do this well: goal, audience, tone, data or limits. Only ask what would change the result.\nOnce I answer, do the work and, at the end, tell me what assumptions you had to make.<\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">The last sentence is the important one: if the AI tells you what it assumed, you can see in ten seconds where it went wrong.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What does it mean to iterate on a prompt, and when should you start a new chat?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Iterating means improving the result over several messages instead of chasing the perfect prompt on the first try. Google describes prompting as an iterative process in its Gemini guide, and OpenAI stresses that your first message doesn't have to be perfect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But there's a limit. When a conversation drags on, it fills up with rejected versions, and the AI starts mixing old instructions with new ones. My rule: if it still isn't on track after three or four corrections, I ask it for a summary of what we've decided, open a new chat and paste that summary in.<\/p>\n\n\n\n<p class=\"k wp-block-paragraph\">Before and after<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"antes-despues\">Before and after: turning a bad prompt into a good one<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The difference between a bad prompt and a good one isn't length but information: the good one gives the AI what it needs so it doesn't have to guess. A typical case: a renovation company in Madrid wants to revive the quotes nobody has replied to.<\/p>\n\n\n\n<p class=\"lb wp-block-paragraph\">Before: the prompt almost everyone writes<\/p>\n\n\n\n<pre class=\"wp-block-preformatted pr\">Write me an email for customers who haven't replied to a quote.<\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">The AI will return a correct and completely forgettable email: \u201cDear customer, we wanted to follow up on our quote\u2026\u201d It doesn't know what you sell, to whom or what you want to achieve, so it fills in the blanks with the most generic option.<\/p>\n\n\n\n<p class=\"lb wp-block-paragraph\">After: the same request, done right<\/p>\n\n\n\n<pre class=\"wp-block-preformatted pr\">Act as the sales manager of a full-service home renovation company in Madrid. We mostly work with apartment owners who are renovating to live there, not to rent it out.\n\nContext: we send quotes of between \u20ac30,000 and \u20ac90,000 and, after two weeks, many customers stop replying. We know they're usually comparing us with other companies or put off by the price.\n\nTask: write a follow-up email to send 15 days after the quote.\n\nFormat: a subject line under 50 characters and a body of 90 to 120 words, in a warm, professional, first-name tone. End with a single question that's easy to answer.\n\nConstraints: don't pressure them or invent urgency, don't offer discounts and don't mention competitors.\n\nQuality bar: the customer should feel we're helping them decide, not chasing them.\n\nGive me three versions with different angles: price concerns, timeline concerns and technical concerns.<\/pre>\n\n\n\n<div class=\"wp-block-group vs is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group bad is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb wp-block-paragraph\">What the first one gives you<\/p>\n\n\n\n<ul class=\"wp-block-list no\">\n<li>A generic email any company could send<\/li>\n\n<li>A formal-letter tone, with \u201cDear customer\u201d<\/li>\n\n<li>No reason to reply<\/li>\n\n<li>A single version you'll have to rewrite<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group good is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb wp-block-paragraph\">What the second one gives you<\/p>\n\n\n\n<ul class=\"wp-block-list ok\">\n<li>Three emails built around three real customer concerns<\/li>\n\n<li>The company's tone and just the right length<\/li>\n\n<li>A closing question that invites a reply<\/li>\n\n<li>Copy you can send with minimal edits<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p class=\"pq wp-block-paragraph\">A good prompt isn't longer: it's the one that doesn't force the AI to guess.<\/p>\n\n\n\n<div class=\"wp-block-group co co-v is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb wp-block-paragraph\">Generic content, generic results<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your website, blog or ads are full of copy like the first prompt's, neither Google nor AI has any reason to pick it over your competitors'. As an <a href=\"https:\/\/www.digiaccion.com\/en\/seo-organic-positioning-agency-andorra\/\">SEO agency in Andorra<\/a>, we use AI with this method: business context, judgment and human review before anything gets published. <a href=\"https:\/\/www.digiaccion.com\/en\/contact\/\">Tell us about your project<\/a> and we'll tell you what we'd look at first.<\/p>\n<\/div>\n\n\n\n<p class=\"k wp-block-paragraph\">Reasoning models<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"razonamiento\">How to write prompts for reasoning models<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With models that reason before they answer, what works is giving them a clear goal and all the context, then letting them decide how to get there; you no longer need to walk them through it step by step. It's the biggest change in the way prompts are written, and most guides still don't explain it. If you're updating your prompts for 2027, start here.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most advanced models in ChatGPT, Claude and Gemini think before they answer and put in more or less effort depending on how hard the question is. OpenAI sums it up with a very useful comparison: a reasoning model is like a senior coworker you can give a goal and trust to work out the details; a non-reasoning model is more like a junior one who needs explicit instructions.<\/p>\n\n\n\n<div class=\"wp-block-group vs is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group bad is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb wp-block-paragraph\">What you can drop<\/p>\n\n\n\n<ul class=\"wp-block-list no\">\n<li>\u201cThink step by step\u201d in every prompt<\/li>\n\n<li>Filler like \u201ctake a deep breath\u201d<\/li>\n\n<li>All caps and \u201cVERY IMPORTANT\u201d everywhere<\/li>\n\n<li>Dictating every step of its reasoning<\/li>\n\n<li>Repeating the same instruction three times<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group good is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb wp-block-paragraph\">What works better than ever<\/p>\n\n\n\n<ul class=\"wp-block-list ok\">\n<li>A clear goal and what a good result looks like<\/li>\n\n<li>All the relevant context, well organized<\/li>\n\n<li>The reason behind every important instruction<\/li>\n\n<li>Separators between instructions, data and examples<\/li>\n\n<li>Asking it to check its work against your criteria<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Does \u201cthink step by step\u201d still work?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With reasoning models, you don't need it anymore. OpenAI explicitly advises against asking them to reason step by step, because they already do it internally and it can sometimes make the result worse. Google says something similar about Gemini: you don't need to ask it to write out its reasoning, although for very hard problems you can ask it to think things through. With fast, non-reasoning models, the classic technique (<em>chain-of-thought prompting<\/em>) still makes sense.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Should you write in all caps or add \u201cVERY IMPORTANT\u201d?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No, and with today's models, it can backfire. Anthropic warns that its models follow instructions more precisely than earlier ones, and that the insistent wording that used to be necessary can now make them overcorrect. What it does recommend is explaining why. Its example: instead of \u201cNEVER use ellipses,\u201d explain that the response will be read aloud by a text-to-speech engine that doesn't know how to pronounce them. With the explanation, the AI applies the rule to cases you hadn't thought of, too.<\/p>\n\n\n\n<div class=\"wp-block-group co co-w is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb wp-block-paragraph\">Review your legacy prompts<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have old templates full of \u201cthink step by step,\u201d all caps and repeated warnings, review them. With current models, they usually work better shorter, with the goal clearly explained.<\/p>\n<\/div>\n\n\n\n<p class=\"k wp-block-paragraph\">Techniques<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tecnicas\">Prompting techniques that work (and when to use each one)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The techniques that actually move the needle are few: giving examples, separating content with delimiters, putting the context first and the question last, breaking big tasks down and asking the AI to review its own work.<\/p>\n\n\n\n<figure class=\"wp-block-table tb\"><table><thead><tr><th>Technique<\/th><th>What it is<\/th><th>When I use it<\/th><\/tr><\/thead><tbody><tr><td>No examples (<em>zero-shot<\/em>)<\/td><td>Asking for the task directly<\/td><td>Simple tasks, or to see what the AI comes up with<\/td><\/tr><tr><td>With examples (<em>few-shot<\/em>)<\/td><td>Including one or more samples of what you expect<\/td><td>When tone, format or style matter<\/td><\/tr><tr><td>Delimiters<\/td><td>Separating instructions, data and examples with headings or tags<\/td><td>Whenever I paste in documents or data<\/td><\/tr><tr><td>Context first, question last<\/td><td>Pasting the documents at the top and the instruction at the bottom<\/td><td>With contracts, reports or transcripts<\/td><\/tr><tr><td>Quote before answering<\/td><td>Asking it to copy the relevant sentences from the document and answer using them<\/td><td>When I can't afford for it to make things up<\/td><\/tr><tr><td>Breaking the task down<\/td><td>Splitting a big job into stages and reviewing each one (<em>prompt chaining<\/em>)<\/td><td>Strategies, long documents or when the answer comes out weak: structure first, then the copy<\/td><\/tr><tr><td>Self-review<\/td><td>A draft, a review against set criteria and a final version<\/td><td>Copy that's going to be published or sent<\/td><\/tr><tr><td>Meta prompt<\/td><td>Asking the AI to improve or write your prompt<\/td><td>Templates you'll reuse<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"cap wp-block-paragraph\">The techniques come from the official guides by Anthropic, OpenAI and Google. The \u201cWhen I use it\u201d column is my own judgment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How many examples should a prompt include?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It depends on the tool, and this is where the official guides disagree. Anthropic recommends three to five varied examples for Claude (what's known as <em>few-shot prompting<\/em>). Google advises always including examples for Gemini. OpenAI suggests starting without examples for its reasoning models and adding them only if the format isn't coming out right. My rule of thumb: for brand content, always at least one real example of your own; for analysis, start without. And keep them varied, because the AI copies them more than you'd think.<\/p>\n\n\n\n<p class=\"lb wp-block-paragraph\">Template for working with long documents<\/p>\n\n\n\n<pre class=\"wp-block-preformatted pr\">&lt;document&gt;\n[paste the contract, report or transcript here]\n&lt;\/document&gt;\n\n&lt;context&gt;\n[who you are and what you need this for]\n&lt;\/context&gt;\n\nFirst, quote word for word the sentences from the document that are relevant to the question. Then answer using only those sentences. If the document doesn't say, write \u201cnot in the document.\u201d\n\nQuestion: [your specific question]<\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">The tags between &lt; and &gt; aren't code: they tell the AI where each thing starts and ends. Anthropic recommends them for Claude, but they work in all three. And the question goes at the end on purpose, as Anthropic and Google advise for long texts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is meta prompting, or a prompt improver?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A meta prompt is a prompt for writing prompts (the technique is known as <em>meta prompting<\/em>): you ask the AI to improve yours or to write it based on what you need. It's the fastest way to turn an improvised request into a template for the team.<\/p>\n\n\n\n<p class=\"lb wp-block-paragraph\">Prompt to improve any prompt<\/p>\n\n\n\n<pre class=\"wp-block-preformatted pr\">I want to improve this prompt before I use it:\n\n&lt;prompt&gt;\n[paste your prompt]\n&lt;\/prompt&gt;\n\n1. Tell me what information it's missing to deliver an excellent result, and ask me questions to fill in the gaps.\n2. Point out anything ambiguous or contradictory.\n3. Once I answer, rewrite it with role, context, task, format, constraints and a quality bar.\n\nDon't add instructions that wouldn't change the result.<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">How do you stop ChatGPT from making things up and get brutally honest answers?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No prompt guarantees it, but three instructions greatly reduce the risk: allowing it to say \u201cI don't know,\u201d requiring it to separate facts from assumptions and asking it to push back on you. They work just as well in Claude and Gemini, and they also keep the AI from agreeing with everything you say. This is the block I paste in when the answer matters:<\/p>\n\n\n\n<p class=\"lb wp-block-paragraph\">Prompt so the AI doesn't make things up and pushes back<\/p>\n\n\n\n<pre class=\"wp-block-preformatted pr\">Before you answer, follow these rules:\n- If you don't know something or aren't sure, say so. I'd rather get an \u201cI don't know\u201d than a made-up answer.\n- Separate verifiable facts from your opinions or assumptions, and label them.\n- Don't invent figures, sources, quotes or links. If you give me a data point, tell me where it comes from so I can check it.\n- Don't agree with me by default: point out the weak spots in my thinking, the way a demanding critic would.<\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Even so, double-check anything important: these rules reduce errors; they don't eliminate them.<\/p>\n\n\n\n<p class=\"k wp-block-paragraph\">Context<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"contexto\">Beyond the prompt: projects, memory, custom instructions and skills<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The prompt is only part of what the AI reads. Before your message, ChatGPT, Claude and Gemini can load your custom instructions, what they remember about you, a project's files and saved procedures. Setting this up properly saves you from repeating the same context in every conversation.<\/p>\n\n\n\n<div class=\"wp-block-group gr is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group cr ic i-users is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"ct wp-block-paragraph\">Custom instructions<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Who you are and how you want it to respond, in every conversation.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group cr ic i-clock is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"ct wp-block-paragraph\">Memory<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Details the AI remembers between conversations. You can view, edit and turn them off.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group cr ic i-layers is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"ct wp-block-paragraph\">Projects<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A space with its own files and instructions for a client, a campaign or a topic.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group cr ic i-star is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"ct wp-block-paragraph\">Gems<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customized versions of Gemini with instructions and files, saved so you can reuse them.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group cr ic i-tool is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"ct wp-block-paragraph\">Skills<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bundles of instructions, templates and scripts that Claude loads when a task needs them.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group cr ic i-link is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"ct wp-block-paragraph\">Files and connectors<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Access to your documents or email so you don't have to copy and paste.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Each tool calls these something different. Here's how they line up in practice:<\/p>\n\n\n\n<figure class=\"wp-block-table tb\"><table><thead><tr><th>What you want<\/th><th>ChatGPT<\/th><th>Claude<\/th><th>Gemini<\/th><\/tr><\/thead><tbody><tr><td>For it to always know who you are and how you work<\/td><td>Custom instructions<\/td><td>Profile preferences<\/td><td>Personal context instructions<\/td><\/tr><tr><td>For it to remember what you discussed in other conversations<\/td><td>Memory<\/td><td>Memory<\/td><td>Personal context and past chats<\/td><\/tr><tr><td>To work on a topic with its own files and instructions<\/td><td>Projects<\/td><td>Projects<\/td><td>Gems with knowledge files<\/td><\/tr><tr><td>A procedure the AI applies when it's needed<\/td><td>Project instructions<\/td><td>Skills<\/td><td>Gems<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"cap wp-block-paragraph\">Exact names and availability vary by plan and country. Memory, for example, doesn't work the same way on every account or in every region.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is a \u201cbusiness brain,\u201d and why does it come before the prompt?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It's a document with everything the AI needs to know about your company that isn't on the internet: what you sell, to whom, how people search for you, what sets you apart, your prices and how you talk. You upload it once to a project or a Gem and, from then on, every prompt works with information only you have. It's the best antidote to generic content: the AI stops suggesting services you don't offer or a tone that isn't yours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The trick to doing it painlessly: don't write it; say it out loud. Recording the owner answering a set of questions, transcribing the audio and uploading the transcript works better than a polished document, because you capture the nuances nobody puts in writing. A recorded meeting or the voice notes of a talkative client work just as well. Separately, prepare a short document with the facts that never change: name, address, phone number, hours and prices.<\/p>\n\n\n\n<p class=\"lb wp-block-paragraph\">Script for recording your business brain<\/p>\n\n\n\n<pre class=\"wp-block-preformatted pr\">Answer out loud, with real examples, as if you were explaining it to someone who starts at the company tomorrow:\n\n1. What exactly we sell, and what we don't sell even when people ask.\n2. Who our best customer is, and who we're not interested in.\n3. How that customer looks for us: what they type into Google or ask AI, in their own words.\n4. What customers praise most, and what they complain about.\n5. Who our competitors are, and where they fall short.\n6. What decisions we make that set us apart, even if they seem like details.\n7. Prices, timelines and terms that always come up.\n8. How we talk: words we use and words we'd never use.<\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Inside the project, open a new conversation for each task (an article, a landing page, a campaign): they all start from the same brain, and none of them drags along the history of the others.<\/p>\n\n\n\n<div class=\"wp-block-group co co-d is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb wp-block-paragraph\">How we work at DigiAcci\u00f3n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before we ask AI for anything for a client, we build their business brain: an interview with the person in charge, their website, their reviews and a document with the facts that never change. From that, we set up one project per client, with tone guidelines and red lines. Then we work in stages (research, structure, copy and review) and in separate conversations, so nothing gets mixed up. Every data point is checked against its source, nothing is published until a person has read it, and whatever works becomes a team template. AI makes us faster; the judgment is still ours, and you can see it in our <a href=\"https:\/\/www.digiaccion.com\/presentacion-disenos-web\/en\/\">13 real websites designed with AI<\/a>.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">What is a system prompt?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A system prompt, or system instructions, is the text the AI reads before any conversation, and it sets how the AI should always behave: its role, its tone and what it can and can't do. In chatbots and business apps, it's written by whoever sets them up. In your day-to-day work, the equivalent is your custom instructions, a project's instructions or a Gem's. Treat it like a new employee's onboarding handbook: who the company is, who it sells to, how it talks and what it must never do.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are Claude Skills, and what are they for?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Claude Skills are reusable bundles of instructions, templates and, when needed, scripts that Claude loads on its own when a task calls for them, without you having to paste them into every conversation. Anthropic includes ready-made skills for Word, Excel, PowerPoint and PDF documents, and lets you create your own. They're the tidiest way to turn \u201chow we do things here\u201d into something the AI applies on its own: a report format, a brand's style or the process for putting together a proposal.<\/p>\n\n\n\n<p class=\"k wp-block-paragraph\">Prompt and context<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"context-engineering\">Prompt engineering vs. context engineering<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Prompt engineering is the craft of writing and organizing the instructions you give an AI. Context engineering goes a step further: it decides all the information the AI has in front of it while it works, including documents, memory, tools and conversation history.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anthropic presents it on its engineering blog as the natural evolution of prompt engineering, with one key idea: context is a limited resource. As it grows, the model's ability to accurately recall what's in it declines. They call this <em>context rot<\/em>, which is exactly what it sounds like.<\/p>\n\n\n\n<figure class=\"wp-block-table tb\"><table><thead><tr><th><\/th><th>Prompt engineering<\/th><th>Context engineering<\/th><\/tr><\/thead><tbody><tr><td>The question it answers<\/td><td>How do I ask for it?<\/td><td>What does the AI need to know to do it well?<\/td><\/tr><tr><td>What you work on<\/td><td>Wording, structure, examples and format<\/td><td>Documents, memory, projects, tools and history<\/td><\/tr><tr><td>Typical mistake<\/td><td>Vague prompts<\/td><td>Giving it everything \u201cjust in case\u201d<\/td><\/tr><tr><td>Who it matters to<\/td><td>Anyone who uses AI<\/td><td>People who use it every day and, above all, anyone building assistants or agents<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In everyday terms: <strong>more context isn't always better context<\/strong>. Anthropic recommends finding the smallest set of relevant information that makes the result you want likely. Pasting in ten documents \u201cjust in case\u201d usually makes the answer worse, and so does a hundred-message conversation.<\/p>\n\n\n\n<p class=\"pq wp-block-paragraph\">The prompt is the question. The context is everything the AI knows when it reads it.<\/p>\n\n\n\n<p class=\"k wp-block-paragraph\">Comparison<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"chatgpt-claude-gemini\">Prompts for ChatGPT, Claude and Gemini: what changes in each one<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A good prompt works in all three, but prompting in ChatGPT, Claude and Gemini has nuances that their own official guides acknowledge. This is what each company recommends for its current models, with none of my opinions mixed in:<\/p>\n\n\n\n<figure class=\"wp-block-table tb\"><table><thead><tr><th><\/th><th>ChatGPT (OpenAI)<\/th><th>Claude (Anthropic)<\/th><th>Gemini (Google)<\/th><\/tr><\/thead><tbody><tr><td>Core idea<\/td><td>With reasoning models, give the goal and let it work out the details<\/td><td>Be clear and direct, and explain the reason behind each instruction<\/td><td>Clear, direct and precise instructions<\/td><\/tr><tr><td>Examples<\/td><td>Start without examples and add them if the format isn't right<\/td><td>Three to five varied examples<\/td><td>Always include examples<\/td><\/tr><tr><td>Structure<\/td><td>Markdown sections and tags to separate content<\/td><td>XML tags to separate instructions, context and data<\/td><td>Consistent delimiters: XML tags or Markdown headings<\/td><\/tr><tr><td>Long documents<\/td><td>Mark them off with tags so they don't get mixed up with the instructions<\/td><td>Documents at the top, question at the end<\/td><td>All the context first, question at the end<\/td><\/tr><tr><td>Reasoning<\/td><td>Don't ask it to reason step by step: it already does<\/td><td>Decides for itself how much to think based on how hard the task is<\/td><td>Reasons internally; for very hard problems, ask it to think things through<\/td><\/tr><tr><td>A tip of its own<\/td><td>Say how you'll use the result so it comes back ready to use<\/td><td>Say what to do instead of what not to do<\/td><td>Direct by default: if you want more detail or a conversational tone, ask for it<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"cap wp-block-paragraph\">Summary of each company's official prompting guides (links under \u201cSources\u201d). Models change every few months; the principles change far less.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Does the same prompt work in ChatGPT, Claude and Gemini?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, for most everyday tasks. The differences show up in long, repetitive tasks: if you're going to use a template hundreds of times, test it in the tool you actually work in and adjust it to its quirks.<\/p>\n\n\n\n<p class=\"k wp-block-paragraph\">Templates<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"plantillas\">Prompt library: AI prompt examples and templates to copy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These AI prompt examples are free templates for a business's day-to-day work, organized by area. They all follow the same anatomy: change whatever's in [brackets], paste in your data and, if you'll use one often, save it in a project or a Gem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Two rules for all of them: <strong>give it real data<\/strong> (reviews, emails, your business's numbers) and <strong>don't publish anything you haven't read<\/strong>. AI speeds up the work; the responsibility is still yours.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing prompts<\/h3>\n\n\n\n<p class=\"lb wp-block-paragraph\">Ideal customer based on what your customers say<\/p>\n\n\n\n<pre class=\"wp-block-preformatted pr\">&lt;material&gt;\n[paste Google reviews, customer emails or notes from sales calls]\n&lt;\/material&gt;\n\nAct as a marketing strategist for small businesses. My business: [what you sell, where and to whom].\n\nUsing the material above:\n1. Group what customers say into reasons to buy, fears and objections, with verbatim example quotes.\n2. Describe the two or three types of customer that come up, what each one cares about and the exact words they use to ask for what we sell (we'll use them for ads, FAQs and keywords).\n3. Suggest five marketing messages for the most profitable type of customer, in their own words.\n\nOnly use what's in the material. If something is your own assumption, label it \u201chypothesis.\u201d<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">Sales prompts<\/h3>\n\n\n\n<p class=\"lb wp-block-paragraph\">Prepare for a sales meeting<\/p>\n\n\n\n<pre class=\"wp-block-preformatted pr\">Tomorrow I'm meeting with [company or customer profile] to offer them [service].\nWhat I know about them: [industry, size, what they've said so far, website].\n\nPrepare:\n1. The five questions I should ask to understand their problem before we talk about price.\n2. The three most likely objections and how I'd answer each one without pressuring them.\n3. A three-line summary of why our service fits their situation.\n\nTone: a conversation between professionals, with no lines from a sales manual.<\/pre>\n\n\n\n<p class=\"lb wp-block-paragraph\">Questions from three types of customer<\/p>\n\n\n\n<pre class=\"wp-block-preformatted pr\">I want to sell [product or service] to [audience].\nPut yourself in the shoes of three different customers: an expert who compares every detail, a beginner who doesn't understand the jargon and a demanding one who has already had a bad experience.\nFor each one, write the five questions they'd ask me before buying, in their own words.\nThen group all the questions by topic and tell me which ones I should answer on the website, which ones in the proposal and which ones on the call.<\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Add the real questions that show up in Google's \u201cPeople also ask\u201d box, and you'll have the foundation for your FAQs and your sales pitch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEO prompts<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI is very good at preparing SEO work, as long as you don't ask it for data it doesn't have: it's useful for brainstorming and for cleaning up and grouping lists, but search volumes have to come from a tool like Google's Keyword Planner.<\/p>\n\n\n\n<p class=\"lb wp-block-paragraph\">Article brief based on the competition<\/p>\n\n\n\n<pre class=\"wp-block-preformatted pr\">&lt;competition&gt;\n[paste the H2 and H3 headings from the top five Google results for your search]\n&lt;\/competition&gt;\n\n&lt;questions&gt;\n[paste the questions from \u201cPeople also ask\u201d]\n&lt;\/questions&gt;\n\nAct as an SEO consultant. I want to write about \u201c[keyword]\u201d for [type of business], and I want the article to lead to [service].\n1. Tell me what every page covers (the must-haves) and what none of them covers (our opportunity).\n2. Propose the article structure with H2s and H3s, noting which question each one answers.\n3. Suggest where an example, a table or a template of our own would fit.\n\nDon't make up search volumes or data.<\/pre>\n\n\n\n<p class=\"lb wp-block-paragraph\">Categories for your Google Business Profile<\/p>\n\n\n\n<pre class=\"wp-block-preformatted pr\">Act as a local SEO expert. My business: [exactly what you do, for whom and in which city; e.g., sports physical therapy in Seville].\n\n1. Suggest the most specific primary category that exists in Google Business Profile for this business, with its exact name as it appears in Google.\n2. Suggest up to five secondary categories that match services we actually offer.\n3. Explain in one line why you chose each one.\n\nDon't make up categories: if you're not sure one exists, say so.<\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Afterward, check in your profile that the categories exist exactly as written: AI can suggest names Google doesn't have.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Ads prompts<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In Google Ads, AI saves hours writing ad variations. What it doesn't do is decide the account structure or the bidding strategy, which is where money is made or lost; that's what a <a href=\"https:\/\/www.digiaccion.com\/en\/google-ads-sem-agency-in-andorra\/\">Google Ads agency in Andorra<\/a> like ours is for.<\/p>\n\n\n\n<p class=\"lb wp-block-paragraph\">Responsive search ad<\/p>\n\n\n\n<pre class=\"wp-block-preformatted pr\">Act as a Google Ads specialist for local businesses.\nBusiness: [what you sell] in [area]. Real advantage: [what sets you apart, with data].\nSearch the ad responds to: \u201c[keyword]\u201d.\nLanding page: [URL or summary].\n\nWrite a responsive search ad:\n- 15 headlines of up to 30 characters: 5 with the keyword, 5 with benefits and 5 with proof or a call to action.\n- 4 descriptions of up to 90 characters.\n\nDon't use superlatives we can't back up, and no exclamation points in the headlines.<\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">A practical detail: AI is bad at counting characters. Run them through a character counter before you upload them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Meta Ads prompts<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On Facebook and Instagram, your ad competes with content from friends and creators, so what performs best is testing different angles. AI is perfect for generating them; choosing which ones to test and reading the results is the job of a <a href=\"https:\/\/www.digiaccion.com\/en\/meta-ads-agency-facebook-ads-in-andorra\/\">Meta Ads agency in Andorra<\/a> or whoever runs your campaigns.<\/p>\n\n\n\n<p class=\"lb wp-block-paragraph\">Creative angles and copy for Meta Ads<\/p>\n\n\n\n<pre class=\"wp-block-preformatted pr\">Act as a social media advertising creative.\nProduct: [what you sell]. Customer: [who they are and what they care about]. Offer: [what you're offering and until when].\n\n1. Suggest six different creative angles: problem, desire, social proof, comparison, objection and curiosity.\n2. For each one, write primary text that makes sense in the first two lines, a headline under 40 characters and a visual idea for the image or video.\n3. Rank them from the one you'd test first to the last one, and explain why.\n\nTalk the way the customer talks, not like a brochure.<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">Email prompts<\/h3>\n\n\n\n<p class=\"lb wp-block-paragraph\">Welcome sequence for your newsletter<\/p>\n\n\n\n<pre class=\"wp-block-preformatted pr\">Write a three-email welcome sequence for people who sign up for [business]'s newsletter.\nEmail 1 (immediately): deliver what was promised and explain what they'll get and how often.\nEmail 2 (after 3 days): tell this real story about a customer or the business: [paste the story].\nEmail 3 (after 7 days): introduce [product or service] with a single call to action.\n\nFor each email: three alternative subject lines under 45 characters and a body of 120 to 180 words.\nTone: [how the brand talks]. An email of ours that worked: [paste the email].<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">LinkedIn prompts<\/h3>\n\n\n\n<p class=\"lb wp-block-paragraph\">LinkedIn post based on a real experience<\/p>\n\n\n\n<pre class=\"wp-block-preformatted pr\">I want to post on LinkedIn about something that happened to me: [tell it the way you'd tell a friend, with details].\nI'm [your job title] at [company], and my readers are mostly [type of audience].\n\nWrite two versions of the post with:\n- a first line that stands on its own and sparks curiosity without exaggerating,\n- paragraphs of one or two sentences and one concrete takeaway,\n- a closing open-ended question,\n- 120 to 200 words, no filler hashtags and no emoji on every line.\n\nThis is how I write (copy the tone, not the content): [paste two of your posts].<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">Customer service prompts<\/h3>\n\n\n\n<p class=\"lb wp-block-paragraph\">Reply to a negative review<\/p>\n\n\n\n<pre class=\"wp-block-preformatted pr\">A customer left this [number]-star review on Google: \u201c[copy the review]\u201d.\nWhat happened, from our side: [your version, with facts].\n\nWrite a public reply of under 100 words that:\n- thanks them for the review and names the specific problem,\n- explains, without excuses, what we're going to do or have already done,\n- offers to continue the conversation privately at [phone or email].\n\nA future customer should read it and think, \u201cThis company handles it well when something goes wrong.\u201d Don't argue, and don't share any of the customer's personal details.<\/pre>\n\n\n\n<p class=\"lb wp-block-paragraph\">Instructions for a customer service assistant<\/p>\n\n\n\n<pre class=\"wp-block-preformatted pr\">You're the customer service assistant for [company], which [what it does] in [area].\n\nYour goal: answer questions about [products, hours, shipping, appointments] using the information in the attached documents.\n\nHow you respond:\n- In whatever language the customer writes in (Spanish, Catalan, French or English).\n- With short, friendly, specific answers. If there are steps, number them.\n- If the answer isn't in the documents, say so and refer them to [email or phone]. Don't assume prices, timelines or terms.\n- If the customer is upset, acknowledge the problem before offering solutions.\n\nNever promise refunds or exceptions, never ask for payment details and never share information about other customers.<\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">That last one isn't a prompt for a single day: it's a set of system instructions. Paste them into a project or a Gem along with your FAQs, terms and prices, and test them with the twenty toughest questions you've ever been asked before you trust them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Data analysis prompts<\/h3>\n\n\n\n<p class=\"lb wp-block-paragraph\">Analyze a sales or campaign spreadsheet<\/p>\n\n\n\n<pre class=\"wp-block-preformatted pr\">I'm attaching [file] with [what data: sales by product and month \/ campaign results].\nContext: [what the business is and what decision I want to make with this analysis].\n\n1. Before analyzing anything, describe in three lines which columns you see and whether there's any odd, missing or duplicate data.\n2. Answer this question: [a specific question; e.g., which products have declined and since when].\n3. Give three possible explanations, from most to least likely, and which data point would confirm each one.\n4. Finish with a summary table and a recommendation.\n\nDo the calculations using the file, not from memory, and separate what the data says from your hypotheses.<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">Prompt to humanize AI text and make it sound like your brand<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPrompt to humanize AI text\u201d and \u201cmake ChatGPT write like a human\u201d get searched a lot, usually with the aim of fooling AI detectors. I come at it from the opposite direction: make the text sound like your brand, because that's what your customer notices.<\/p>\n\n\n\n<p class=\"lb wp-block-paragraph\">Rewrite in your brand voice<\/p>\n\n\n\n<pre class=\"wp-block-preformatted pr\">&lt;our_voice&gt;\n[paste three pieces of your copy that represent you well]\n&lt;\/our_voice&gt;\n\n&lt;text&gt;\n[paste the text you want to improve]\n&lt;\/text&gt;\n\nRewrite the text in the tone of the examples: same vocabulary, same sentence length, same level of warmth.\nRemove clich\u00e9s, empty adjectives and repetitive structures (\u201cnot only\u2026 but also\u2026\u201d, lists of three in every paragraph).\nKeep all the facts and the meaning. If something can't be said in our voice, flag it instead of changing it.<\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">If you'll use it often, turn it into a Gem or a tone-of-voice project, with the brand's examples and red lines, and run each text through it section by section. It's far more reliable than asking it to \u201cmake it sound more human.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Prompt to translate and adapt content into another language<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In Andorra, businesses work in Catalan, Spanish, French and English every day; in much of Spain, they sell in Spanish and in Catalan, Galician or Basque; and in the US, plenty of businesses sell in both English and Spanish. Literal translation is the fastest way to make a text sound foreign. This prompt asks for adaptation, not translation:<\/p>\n\n\n\n<p class=\"lb wp-block-paragraph\">Translate and adapt<\/p>\n\n\n\n<pre class=\"wp-block-preformatted pr\">Translate and adapt this text into [Catalan \/ French \/ Spanish] for [audience: customers in Andorra, French tourists\u2026].\nDon't translate word for word: adapt expressions, examples and calls to action so it reads as if a native speaker wrote it.\nKeep brand names, prices and data exactly the same.\nAt the end, list the expressions you adapted and why, so I can review them.\n\n[paste the text]<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">Prompts to find out what AI says about your business<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It's the flip side of everything above: asking the AI the same thing a customer would. Make a list of the twenty most important questions about your business, run them through ChatGPT, Gemini, Claude and Google's AI Mode, and note whether you're mentioned, whether you're cited as a source and what's said about you.<\/p>\n\n\n\n<p class=\"lb wp-block-paragraph\">What AI knows about your company<\/p>\n\n\n\n<pre class=\"wp-block-preformatted pr\">Without searching the web, using only what you already know: what can you tell me about [exact name of your company] in [city]?\nTell me what it does, what sets it apart and what its customers think of it. If you don't know it or aren't sure, say so clearly instead of guessing.<\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">If your tool lets you turn off web search, do it for this test: that way, you see what the AI has learned about your brand, not what it finds in the moment. If it knows nothing or gets it wrong, that's where GEO work comes in.<\/p>\n\n\n\n<p class=\"k wp-block-paragraph\">Images<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"imagenes\">Image prompts for realistic photos: how to ask for them properly<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A good image prompt describes the scene in full sentences, not as a list of loose keywords: what's in it, how it's framed, what's happening, where it is and in what style. Google lists these elements in its tips for generating and editing images with Gemini:<\/p>\n\n\n\n<figure class=\"wp-block-table tb n2\"><table><thead><tr><th>Element<\/th><th>What to write<\/th><\/tr><\/thead><tbody><tr><td>Subject<\/td><td>Who or what appears, in detail: material, color, age, clothing<\/td><\/tr><tr><td>Composition<\/td><td>The framing: close-up, wide shot, overhead view, portrait<\/td><\/tr><tr><td>Action<\/td><td>What's happening or what the subject is doing<\/td><\/tr><tr><td>Location<\/td><td>Where the scene takes place and what the background looks like<\/td><\/tr><tr><td>Style<\/td><td>Realistic photography, watercolor, flat illustration, 3D render\u2026<\/td><\/tr><tr><td>Editing instructions<\/td><td>If you're modifying an image, exactly what to change, directly and specifically<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"lb wp-block-paragraph\">Template for a realistic product photo<\/p>\n\n\n\n<pre class=\"wp-block-preformatted pr\">Generate an image: a realistic product photo of [product, with material, color and size] on [surface], with [background].\nFraming: [overhead view \/ close-up at product level \/ three-quarter view].\nLighting: [soft natural light from a side window \/ studio lighting with strong shadows].\nMood: [what it should convey: understated luxury, freshness, craftsmanship].\nKey detail: [what must be sharp; e.g., the texture or the label].\nLandscape format, 16:9, no added text.<\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Two tips from Google's guides that make a difference. Describe what you want to see in positive terms: instead of \u201cno cars,\u201d write \u201can empty street.\u201d Some tools have a separate field for what you don't want, known as a negative prompt, but Google recommends describing the scene positively. And when you're editing, change one thing per message, within the same conversation, so the image keeps the same people, lighting and style.<\/p>\n\n\n\n<p class=\"lb wp-block-paragraph\">Template for editing an image<\/p>\n\n\n\n<pre class=\"wp-block-preformatted pr\">Using the image I'm attaching, change only [specific element: the background \/ the color of the jacket \/ the lighting].\nI want [description of the change].\nKeep everything else exactly the same: framing, people, products, colors and style.<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">What prompt should you use to improve image quality?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One that asks for a specific improvement and forbids changing the content. Attach the photo in Gemini or ChatGPT and describe what you want to improve: sharpness, noise, resolution or scratches on an old photo. Keep in mind that the AI rebuilds details, so check that it hasn't changed faces, text or objects.<\/p>\n\n\n\n<p class=\"lb wp-block-paragraph\">Prompt to improve photo quality<\/p>\n\n\n\n<pre class=\"wp-block-preformatted pr\">Improve the quality of this image: sharper, less noise and higher resolution, with natural colors and balanced lighting.\nDon't change the framing, faces, text, objects or their position.\nIf it's an old photo, repair scratches and stains without adding new elements.<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">What is Nano Banana, and how do you write a prompt for it?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nano Banana is the name Google gives to Gemini's image generation and editing models, which have already gone through several versions. You talk to it the way we've covered: full sentences, a well-described scene and one edit at a time. Its strength is editing images you already have and keeping characters or objects consistent from one image to the next, so it works very well for product variations or pieces of the same campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do you create a professional headshot with Gemini or ChatGPT?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With a well-lit photo of yourself and a prompt that asks it to keep your features and change only the style of the photo. It works reasonably well if you're specific:<\/p>\n\n\n\n<p class=\"lb wp-block-paragraph\">Professional headshot from your photo<\/p>\n\n\n\n<pre class=\"wp-block-preformatted pr\">Using the photo I'm attaching, create a professional headshot for LinkedIn and the company website.\nKeep my face, features, hair and age exactly as they are: don't make me look younger or change the shape of my face.\nClothing: [navy blazer and white shirt \/ plain sweater in a neutral color].\nBackground: [plain gray studio backdrop \/ bright, blurred office].\nSoft studio lighting, framed from the chest up, looking at the camera with a friendly expression.\nIt should look like a real photograph, not an illustration.<\/pre>\n\n\n\n<div class=\"wp-block-group co co-x is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb wp-block-paragraph\">Images of real people and places<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Only use photos of yourself or of people who have given you permission, and don't publish as real any images that could mislead your customers: a generated \u201cbefore and after,\u201d a team that doesn't exist or premises that aren't yours. Beyond the legal risk, it's the fastest way to lose the trust you're trying to earn.<\/p>\n<\/div>\n\n\n\n<div class=\"pdw\"><div class=\"pdw-v\" aria-hidden=\"true\"><i><\/i><i><\/i><i><\/i><\/div><div class=\"pdw-c\"><span class=\"pdw-l\">AI web designs<\/span><p class=\"pdw-t\">See what is already possible: 13 real websites designed with AI<\/p><p class=\"pdw-p\">Restaurants, dental clinics, hotels, law firms, vets\u2026 Pick your sector and, if you qualify, we will make two free pre-designs of your website before you pay anything.<\/p><\/div><a class=\"pdw-b\" href=\"https:\/\/www.digiaccion.com\/presentacion-disenos-web\/en\/\">See the designs<span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><\/div>\n\n\n\n<p class=\"k wp-block-paragraph\">Mistakes<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"errores\">Common prompt-writing mistakes (and how to avoid them)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The most common prompt-writing mistakes are asking without context, settling for the first answer, giving it data it shouldn't have and trusting figures without checking them. Almost all of them can be fixed with one more sentence or a good habit:<\/p>\n\n\n\n<figure class=\"wp-block-table tb\"><table><thead><tr><th>Mistake<\/th><th>What happens<\/th><th>How I fix it<\/th><\/tr><\/thead><tbody><tr><td>Writing like it's Google<\/td><td>Generic answers<\/td><td>Saying who you are, who it's for and what you want it for<\/td><\/tr><tr><td>Asking for everything in one message<\/td><td>A mediocre result in every part<\/td><td>Breaking it into steps and reviewing each one<\/td><\/tr><tr><td>Settling for the first version<\/td><td>You end up with a draft, not finished work<\/td><td>Asking for specific changes: what to cut, what's missing, what tone<\/td><\/tr><tr><td>Only saying what you don't want<\/td><td>The AI fixates on exactly what you ruled out<\/td><td>Saying what you want instead<\/td><\/tr><tr><td>Trusting data and sources without checking<\/td><td>Mistakes published under your name<\/td><td>Asking it to separate facts from assumptions, and verifying anything important<\/td><\/tr><tr><td>Giving it a URL and assuming it read it<\/td><td>Sometimes it can't open it and answers with guesses<\/td><td>Pasting in the text or giving it screenshots<\/td><\/tr><tr><td>Never-ending conversations<\/td><td>The AI mixes up old and new instructions<\/td><td>A summary of what's been decided, and a new conversation<\/td><\/tr><tr><td>Repeating the context every day<\/td><td>You waste time and forget things<\/td><td>Custom instructions, projects or Gems<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-group co co-w is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb wp-block-paragraph\">What I'd never paste into a prompt<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Passwords, bank details, medical records, customers' personal data or confidential information that isn't yours. If you need to analyze something like that, anonymize it first (swap names for \u201ccustomer A\u201d) and check your account settings to see whether your conversations are used to train the models. Business plans usually give you more control over your data, but it's worth checking each one's terms.<\/p>\n<\/div>\n\n\n\n<p class=\"pq wp-block-paragraph\">AI doesn't make fewer mistakes because you ask more forcefully. It makes fewer mistakes when you give it what it needs so it doesn't have to guess.<\/p>\n\n\n\n<div class=\"wp-block-group co co-v is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb wp-block-paragraph\">The other side of prompts<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your customers write prompts too, and many of them look like <em>\u201cwhich dental clinic do you recommend in M\u00e1laga?\u201d<\/em> If your business doesn't show up in those answers, as far as that person is concerned, it doesn't exist. As a <a href=\"https:\/\/www.digiaccion.com\/en\/geo-agency-ai-chat-positioning-andorra\/\">GEO agency in Andorra<\/a>, we work to make sure AI knows your brand and recommends it when someone asks about what you do. <a href=\"https:\/\/www.digiaccion.com\/en\/contact\/\">Tell us about your project<\/a> and we'll tell you what we'd look at first.<\/p>\n<\/div>\n\n\n\n<p class=\"k wp-block-paragraph\">Summary<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"resumen\">How to write the perfect prompt: 8 key rules<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The perfect prompt isn't written on the first try: you build it with a good brief, just the right context and two or three rounds of conversation. These are the key rules:<\/p>\n\n\n\n<div class=\"wp-block-group co co-d is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb wp-block-paragraph\">The 8 key rules<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1. Start with the result:<\/strong> what you'll do with the answer.<\/li>\n\n<li><strong>2. Give context:<\/strong> who you are, who it's for and why you need it.<\/li>\n\n<li><strong>3. One clear task:<\/strong> with a verb and, if there are several, numbered.<\/li>\n\n<li><strong>4. Format and example:<\/strong> how you want it and a sample of what you like.<\/li>\n\n<li><strong>5. Limits with a reason:<\/strong> what it can't make up or change, and why.<\/li>\n\n<li><strong>6. Let it ask:<\/strong> three to five questions before it starts.<\/li>\n\n<li><strong>7. Iterate:<\/strong> refine the first draft and, if it gets tangled, start over with a summary.<\/li>\n\n<li><strong>8. Save what works:<\/strong> in custom instructions, projects, Gems or skills.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"k wp-block-paragraph\">Example<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ejemplo\">Full example: an AI marketing assistant for a ski shop in Andorra<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here's how I'd set up AI for the marketing of a ski rental and equipment shop in Andorra that's getting ready for the season. It works for any business: change the industry and the framework stays the same.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first step isn't a prompt but the business brain: a project in ChatGPT or Claude, or a Gem in Gemini, with these instructions and four files: catalog, rates, customer reviews and copy that worked in previous years.<\/p>\n\n\n\n<p class=\"lb wp-block-paragraph\">Project instructions<\/p>\n\n\n\n<pre class=\"wp-block-preformatted pr\">You're the marketing manager for [name], a ski rental and equipment shop in [parish], Andorra.\n\nOur customers: families who come to ski for the weekend, and local skiers who buy gear. They choose us for our boot fitting and the way we treat them, not for price.\n\nHow we write: warm, clear, with a light sense of humor and no jargon. Examples of our voice are in the \u201ccopy-that-worked\u201d file.\n\nAlways: use the prices and terms in the \u201crates\u201d file; if a piece of information isn't there, ask.\nNever: promise snow, discounts that aren't in the rates file or comparisons with other shops.\n\nLanguages: Spanish by default; Catalan and French when I ask, adapted rather than translated.<\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">With the project set up, the day's request can be short, because the context is already inside:<\/p>\n\n\n\n<p class=\"lb wp-block-paragraph\">First request inside the project<\/p>\n\n\n\n<pre class=\"wp-block-preformatted pr\">We want to fill up season rentals for families before the slopes open.\nPut together a four-week plan for Instagram, Google and email: what to post, what to advertise and what to send each week, with the goal of each action.\nBefore you start, ask me any questions you need.<\/pre>\n\n\n\n<figure class=\"wp-block-table tb\"><table><thead><tr><th>Stage<\/th><th>What happens<\/th><th>Why it works<\/th><\/tr><\/thead><tbody><tr><td>The AI's questions<\/td><td>It asks about the ad budget, the opening date and whether there's an early-booking offer<\/td><td>It uncovers the context missing from the request<\/td><\/tr><tr><td>First version<\/td><td>A four-week plan in a table, with pieces for each channel<\/td><td>It arrives in the requested format, with no rework<\/td><\/tr><tr><td>Iteration<\/td><td><em>\u201cWeek 2 is too salesy; replace it with content on how to choose boots\u201d<\/em><\/td><td>A specific correction on a solid base<\/td><\/tr><tr><td>Pieces<\/td><td>The copy for week 1, using this guide's Meta Ads, Google Ads and email templates<\/td><td>Each piece inherits the project's context<\/td><\/tr><tr><td>Review and languages<\/td><td><em>\u201cReview everything with this criterion: would a family that has never skied understand it?\u201d<\/em> Then Catalan and French versions<\/td><td>The AI reviews against a criterion, not by eye<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Each day's prompt is short because the context already lives in the project. <strong>That's the difference between using AI and working with it<\/strong>: the first time, you spend half an hour explaining the business, and from then on, every request takes minutes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"no-haria\">What I wouldn't do<\/h2>\n\n\n\n<ul class=\"wp-block-list no\">\n<li>Copy \u201cthe 100 best prompts\u201d without adapting them to my business.<\/li>\n\n<li>Pay for \u201csecret\u201d prompt packs. What works is in the official guides, and they're free.<\/li>\n\n<li>Ask the AI for figures, studies or sources and publish them without checking.<\/li>\n\n<li>Fill prompts with all caps, warnings and \u201cVERY IMPORTANT.\u201d<\/li>\n\n<li>Paste in customers' personal data or confidential information.<\/li>\n\n<li>Use AI to make a text fool a detector instead of making it sound like my brand.<\/li>\n\n<li>Leave the final decision to the AI. It prepares, suggests and speeds things up; I decide.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"idea-final\">The bottom line<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Writing good prompts isn't about tricks. It's about the same things that make any brief to a person good: knowing what you want, explaining the context, showing an example and reviewing the result.<\/p>\n\n\n\n<ul class=\"wp-block-list fw\">\n<li>Goal<\/li>\n\n<li>Context<\/li>\n\n<li>Example<\/li>\n\n<li>Conversation<\/li>\n\n<li class=\"hi\">A result you can use<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And there's a second takeaway that, as an agency, I think matters even more. If you ask AI, so do your customers. Many buying decisions now start with a prompt like <em>\u201cwhich renovation company do you recommend in Barcelona?\u201d<\/em> <strong>You already know how people ask AI. The next step is making sure that when they do, it talks about your business.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">Frequently asked questions<\/h2>\n\n\n\n<div class=\"dga-faq\">\n<details class=\"fq\" name=\"dga-faq\" open><summary><h3>What does a prompt engineer do?<\/h3><\/summary><p>A prompt engineer designs, tests and maintains the instructions a company's AI assistants, chatbots and agents run on: they write the system instructions, decide what context and documents the model receives, prepare examples and measure whether the answers meet expectations. It's a technical role that increasingly overlaps with context engineering. For everyone else, writing good prompts isn't a separate job but a basic skill. Google, in fact, suggests talking about \u201cprompt literacy\u201d for non-technical users.<\/p><\/details>\n<details class=\"fq\" name=\"dga-faq\"><summary><h3>Is there a free AI prompt generator that actually works?<\/h3><\/summary><p>Yes, and the most useful one is the AI itself. Ask ChatGPT, Claude or Gemini to improve your prompt: to tell you what's missing, ask you questions and rewrite it with role, context, task, format and limits. Gemini even offers to rewrite your instructions with AI when you create a Gem. Free online generators are fine for getting started, but they produce generic prompts because they don't know your business. The meta prompt in this article does the same job with your context.<\/p><\/details>\n<details class=\"fq\" name=\"dga-faq\"><summary><h3>Can you give me an example of a prompt?<\/h3><\/summary><p>Sure. A simple example: \u201cSummarize this email in three points.\u201d A useful example for a business: \u201cI'm the customer service manager at an online cosmetics store in Barcelona. Summarize this email in three points, tell me whether the customer is upset and suggest an 80-word reply that's friendly and doesn't offer discounts.\u201d The second one works much better because it gives context, a task, a format and limits. That's what prompts are: the instructions you write to an AI so it does something for you.<\/p><\/details>\n<details class=\"fq\" name=\"dga-faq\"><summary><h3>What are the top 10 AI prompts?<\/h3><\/summary><p>The best prompts aren't magic phrases; they're templates with gaps for your context. For a business, my ten essentials from this article's library are: the master template, \u201cask me questions before you start,\u201d the prompt improver, the one that keeps it honest and critical, the ideal customer based on reviews, sales meeting prep, the SEO brief, the Google Ads ad, the reply to a negative review and the spreadsheet analysis. They work just as well in ChatGPT, Claude and Gemini.<\/p><\/details>\n<details class=\"fq\" name=\"dga-faq\"><summary><h3>What makes a good prompt?<\/h3><\/summary><p>A good prompt gets you a usable result without the AI having to guess. In practice, it states a clear goal, gives the context only you know (who you are, who it's for and why you need it), says what format you want the answer in and sets the limits that matter, such as not inventing prices or data. Length isn't the point: in Google's testing, the prompts that worked best averaged around 21 words, nowhere near an essay. If a colleague could do the task with your prompt alone, it's a good one.<\/p><\/details>\n<details class=\"fq\" name=\"dga-faq\"><summary><h3>What is a prompt in ChatGPT?<\/h3><\/summary><p>It's the message you type into ChatGPT to ask it for something: a question, a command or a request with attached files. It works the same way as in any other AI, with two features of its own: you can set custom instructions that ChatGPT takes into account in every conversation, and you can work inside projects that share files and instructions. OpenAI's guide recommends stating your goal, the context, the output format and the limits, and not obsessing over the first message: you improve it with the next ones.<\/p><\/details>\n<details class=\"fq\" name=\"dga-faq\"><summary><h3>Where can I find good ChatGPT prompts?<\/h3><\/summary><p>In three places. In the official prompting guides from OpenAI, Anthropic and Google, which are free and get updated with every model. In template libraries organized by business area, like the one in this article. And in the AI itself: ask it to suggest prompts for your situation and to ask you questions first. My advice is to be wary of packs of \u201cthousands of prompts\u201d: a prompt only works if you adapt it to your context, and ten well-adapted templates are worth more than a thousand copied ones.<\/p><\/details>\n<details class=\"fq\" name=\"dga-faq\"><summary><h3>Which agency in Andorra can help a business show up in ChatGPT or Gemini answers?<\/h3><\/summary><p>Look for one that does GEO (getting your brand into AI answers) alongside SEO, because assistants rely on what they find on the web and on what's said about your brand elsewhere. Ask them to explain which questions they'll target, in which assistants and how they'll measure progress. At DigiAcci\u00f3n, a <a href=\"https:\/\/www.digiaccion.com\/en\/\">digital marketing agency in Andorra<\/a>, we handle SEO and GEO for our clients from La Massana: content that genuinely answers what their customers ask, mentions on the sites AI consults, and reviews.<\/p><\/details>\n<\/div>\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What does a prompt engineer do?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A prompt engineer designs, tests and maintains the instructions a company's AI assistants, chatbots and agents run on: they write the system instructions, decide what context and documents the model receives, prepare examples and measure whether the answers meet expectations. It's a technical role that increasingly overlaps with context engineering. For everyone else, writing good prompts isn't a separate job but a basic skill. 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If a colleague could do the task with your prompt alone, it's a good one.\"}},{\"@type\":\"Question\",\"name\":\"What is a prompt in ChatGPT?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It's the message you type into ChatGPT to ask it for something: a question, a command or a request with attached files. It works the same way as in any other AI, with two features of its own: you can set custom instructions that ChatGPT takes into account in every conversation, and you can work inside projects that share files and instructions. OpenAI's guide recommends stating your goal, the context, the output format and the limits, and not obsessing over the first message: you improve it with the next ones.\"}},{\"@type\":\"Question\",\"name\":\"Where can I find good ChatGPT prompts?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In three places. In the official prompting guides from OpenAI, Anthropic and Google, which are free and get updated with every model. In template libraries organized by business area, like the one in this article. And in the AI itself: ask it to suggest prompts for your situation and to ask you questions first. My advice is to be wary of packs of \u201cthousands of prompts\u201d: a prompt only works if you adapt it to your context, and ten well-adapted templates are worth more than a thousand copied ones.\"}},{\"@type\":\"Question\",\"name\":\"Which agency in Andorra can help a business show up in ChatGPT or Gemini answers?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Look for one that does GEO (getting your brand into AI answers) alongside SEO, because assistants rely on what they find on the web and on what's said about your brand elsewhere. Ask them to explain which questions they'll target, in which assistants and how they'll measure progress. At DigiAcci\u00f3n, a digital marketing agency in Andorra, we handle SEO and GEO for our clients from La Massana: content that genuinely answers what their customers ask, mentions on the sites AI consults, and reviews.\"}}]}<\/script>\n\n\n\n<div class=\"wp-block-group ca is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"cth wp-block-paragraph\">Your customers are asking AI, and your business isn't in the answer?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It's the next step after learning to talk to AI: getting it to talk about you. In a GEO project, we start with the questions your customers use to find you and what the assistants answer today, and then we work on your website content, the mentions and the reviews AI needs to recommend you.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.digiaccion.com\/en\/geo-agency-ai-chat-positioning-andorra\/\">See our GEO service \u2192<\/a><\/div>\n\n\n\n<div class=\"wp-block-button b2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.digiaccion.com\/en\/contact\/\">Tell us about your project \u2192<\/a><\/div>\n\n\n\n<div class=\"wp-block-button b2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.digiaccion.com\/en\/\">DigiAcci\u00f3n \u00b7 Digital marketing agency in Andorra \u2192<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group src is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"lb wp-block-paragraph\">Sources<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anthropic: <a href=\"https:\/\/platform.claude.com\/docs\/en\/build-with-claude\/prompt-engineering\/claude-prompting-best-practices\" target=\"_blank\" rel=\"noopener\">Prompting best practices, the prompting guide for current Claude models<\/a> (accessed October 20, 2026).<\/li>\n\n<li>Anthropic: <a href=\"https:\/\/www.anthropic.com\/engineering\/effective-context-engineering-for-ai-agents\" target=\"_blank\" rel=\"noopener\">Effective context engineering for AI agents<\/a> (September 29, 2025).<\/li>\n\n<li>Anthropic: <a href=\"https:\/\/platform.claude.com\/docs\/en\/agents-and-tools\/agent-skills\/overview\" target=\"_blank\" rel=\"noopener\">Agent Skills, official documentation<\/a> (accessed October 20, 2026).<\/li>\n\n<li>Claude Help Center: <a href=\"https:\/\/support.claude.com\/en\/articles\/9517075-what-are-projects\" target=\"_blank\" rel=\"noopener\">What are projects?<\/a> (accessed October 20, 2026).<\/li>\n\n<li>OpenAI: <a href=\"https:\/\/developers.openai.com\/api\/docs\/guides\/prompt-engineering\" target=\"_blank\" rel=\"noopener\">Prompt engineering, developer guide<\/a> (accessed October 20, 2026).<\/li>\n\n<li>OpenAI: <a href=\"https:\/\/developers.openai.com\/api\/docs\/guides\/reasoning-best-practices\" target=\"_blank\" rel=\"noopener\">Reasoning best practices<\/a> (accessed October 20, 2026).<\/li>\n\n<li>OpenAI, ChatGPT Learn: <a href=\"https:\/\/learn.chatgpt.com\/docs\/prompting\" target=\"_blank\" rel=\"noopener\">Prompting<\/a> (accessed October 20, 2026).<\/li>\n\n<li>Google AI for Developers: <a href=\"https:\/\/ai.google.dev\/gemini-api\/docs\/prompting-strategies\" target=\"_blank\" rel=\"noopener\">Prompt design strategies<\/a> (updated October 13, 2026).<\/li>\n\n<li>Google AI for Developers: <a href=\"https:\/\/ai.google.dev\/gemini-api\/docs\/image-generation\" target=\"_blank\" rel=\"noopener\">Image generation with Gemini (Nano Banana)<\/a> (accessed October 20, 2026).<\/li>\n\n<li>Google Cloud: <a href=\"https:\/\/docs.cloud.google.com\/vertex-ai\/generative-ai\/docs\/multimodal\/gemini-image-generation-best-practices\" target=\"_blank\" rel=\"noopener\">Gemini image generation best practices<\/a> (updated October 15, 2026).<\/li>\n\n<li>Google: <a href=\"https:\/\/blog.google\/products\/gemini\/image-generation-prompting-tips\/\" target=\"_blank\" rel=\"noopener\">Tips for getting the best image generation and editing in the Gemini app<\/a> (August 26, 2025).<\/li>\n\n<li>Google Workspace: <a href=\"https:\/\/workspace.google.com\/blog\/ai-and-machine-learning\/beyond-prompt-part-3-rethinking-prompt-engineering\" target=\"_blank\" rel=\"noopener\">Beyond the prompt, part 3: rethinking prompt engineering<\/a> (May 3, 2024).<\/li>\n\n<li>Gemini Apps Help: <a href=\"https:\/\/support.google.com\/gemini\/answer\/15146780?hl=en\" target=\"_blank\" rel=\"noopener\">Gems in the Gemini app<\/a> (accessed October 20, 2026).<\/li>\n\n<li>NBER: <a href=\"https:\/\/www.nber.org\/papers\/w34255\" target=\"_blank\" rel=\"noopener\">How People Use ChatGPT, working paper 34255<\/a> (September 2025).<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"au\"><img decoding=\"async\" src=\"data:image\/jpeg;base64,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\" alt=\"Jes\u00fas Almir Costa\" width=\"72\" height=\"72\"><p>Author: <a href=\"https:\/\/www.linkedin.com\/in\/jesusalmircosta\/\" target=\"_blank\" rel=\"noopener\">Jes\u00fas Almir Costa<span class=\"lk i-linkedin\" aria-hidden=\"true\"><\/span><\/a><br>Founder of DigiAcci\u00f3n<\/p><\/div>\n\n\n\n<div class=\"sv2 rel\">\n<span class=\"lb\">Keep reading<\/span>\n<div class=\"sv2g\"><a href=\"https:\/\/www.digiaccion.com\/en\/best-ai\/\"><b>What is the best AI?<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/what-is-chatgpt\/\"><b>How to use ChatGPT<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/ai-agents-for-business\/\"><b>AI agents to automate your business<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"sv2\">\n<span class=\"lb\">DigiAcci\u00f3n services<\/span>\n<div class=\"sv2g\"><a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-in-andorra\/\"><b>Web design agency in Andorra<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/e-commerce-design-agency-andorra\/\"><b>E-commerce agency in Andorra<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/seo-organic-positioning-agency-andorra\/\"><b>SEO agency in Andorra<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/geo-agency-ai-chat-positioning-andorra\/\"><b>GEO agency in Andorra<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/google-ads-sem-agency-in-andorra\/\"><b>Google Ads agency in Andorra<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/meta-ads-agency-facebook-ads-in-andorra\/\"><b>Social Ads agency in Andorra<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/graphic-design-agency-andorra\/\"><b>Graphic design agency in Andorra<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/video-production-editing-agency-andorra\/\"><b>Video production and editing agency in Andorra<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/legal-marketing-agency-lawyers\/\"><b>Digital marketing agency for lawyers<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"sv2 sect\">\n<span class=\"lb\">Web design by sector<\/span>\n<p class=\"sectp\"><span>A page for each sector, with examples and ballpark prices.<\/span><span class=\"hint\" aria-hidden=\"true\">Swipe to see all 14 \u2192<\/span><\/p>\n<div class=\"sv2g\"><a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-hotels\/\"><b>Hotel website design<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-restaurants-hospitality\/\"><b>Web design for restaurants and hospitality<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-real-estate\/\"><b>Real estate website design<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-consulting-management-firms\/\"><b>Web design for consulting and management firms<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-lawyers-law-firms\/\"><b>Web design for lawyers and law firms<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-architects-interior-designers\/\"><b>Web design for architects and interior designers<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-clinics-healthcare\/\"><b>Web design for clinics and healthcare<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-construction-contractors\/\"><b>Contractor website design<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-auto-repair-shops\/\"><b>Auto repair website design<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-veterinary-clinics\/\"><b>Veterinary website design<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-gyms-fitness\/\"><b>Gym and fitness website design<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-it-companies\/\"><b>Website design for IT companies<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-fashion-brands\/\"><b>Fashion website design<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><a href=\"https:\/\/www.digiaccion.com\/en\/web-design-agency-vacation-rentals\/\"><b>Vacation rental website design<\/b><span class=\"ar i-arrow\" aria-hidden=\"true\"><\/span><\/a><\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>47 min read What is a prompt? The answer fits in one line: it&#8217;s what you write to an artificial intelligence to ask it for something. Understanding that isn&#8217;t the hard part. The hard part is writing one that gives you something you can actually use without rewriting it from scratch. You&#8217;ve probably been there. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27401150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[246],"tags":[],"class_list":["post-27401153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inteligencia-artificial"],"_links":{"self":[{"href":"https:\/\/www.digiaccion.com\/en\/wp-json\/wp\/v2\/posts\/27401153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digiaccion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digiaccion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digiaccion.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digiaccion.com\/en\/wp-json\/wp\/v2\/comments?post=27401153"}],"version-history":[{"count":1,"href":"https:\/\/www.digiaccion.com\/en\/wp-json\/wp\/v2\/posts\/27401153\/revisions"}],"predecessor-version":[{"id":27401154,"href":"https:\/\/www.digiaccion.com\/en\/wp-json\/wp\/v2\/posts\/27401153\/revisions\/27401154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digiaccion.com\/en\/wp-json\/wp\/v2\/media\/27401150"}],"wp:attachment":[{"href":"https:\/\/www.digiaccion.com\/en\/wp-json\/wp\/v2\/media?parent=27401153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digiaccion.com\/en\/wp-json\/wp\/v2\/categories?post=27401153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digiaccion.com\/en\/wp-json\/wp\/v2\/tags?post=27401153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}