What Is the Best AI in 2027? ChatGPT vs Claude vs Gemini vs Perplexity

38 min read

“What's the best AI?” is the question I've been asked most for months now. By clients, friends, suppliers. Almost always with the same rush: “just tell me which one and I'll pay for it.”

The honest answer is that it depends on the task. And that's not me dodging the question: it's what the independent rankings show, where each AI wins a different category, and it's what I see every day at the agency, where no single AI does all the work.

The other problem is that almost everything published on the subject is already out of date. Comparisons that talk about GPT-5, Claude 4.6 or Gemini Advanced describe a market that no longer exists. In just a few weeks we've had GPT-6, Claude Opus 5.5 and Gemini 4 Argon. And along the way, Sora shut down, NotebookLM became Gemini Notebook and Mistral's Le Chat is now called Vibe.

This is the comparison I'd put together for you: which AI to use for what, how much each one costs (in euros wherever the company publishes them), what the rankings say with dates attached, what each one does with your data and how to combine them. It's built to help you choose well now and not have to change your mind in 2027.

Short answer

What is the best AI? The short answer and what to use for each task

The best AI is the one that best handles your specific task. For general use, ChatGPT is the most complete; for writing, coding and working with long documents, Claude; if your company runs on Gmail and Drive, Gemini; and for researching with cited sources, Perplexity. None of them wins at everything.

I'm saying this based on data, because in the independent rankings each one leads something different (you'll see them further down, with dates). And I'm saying it from experience: at DigiAcción we use several of them every day, and each one has its place. Whether you're looking for the best AI app for your phone or the best AI for your business, this is the table I'd use to decide which AI to use:

For this task	What I'd use	Alternative	Why
Writing and drafting: emails, articles, proposals	Claude	ChatGPT	A more natural tone and a steadier hand on long texts; ChatGPT is more versatile with formats
Coding or building tools	Claude (Claude Code)	ChatGPT (Codex)	Claude Opus 5.5 tops Arena's WebDev leaderboard; GPT-6 Astra is second
Research with sources	Perplexity	The research modes in ChatGPT, Claude or Gemini	It searches on every answer, cites its sources and lets you pick the model
Looking up something current online	Perplexity or Gemini	ChatGPT with search	All three search the web; Perplexity always does
Creating images	ChatGPT or Gemini	Copilot or Grok	Claude doesn't generate photos or illustrations
Creating video	Gemini (from Google AI Plus)	Grok	ChatGPT stopped generating video when OpenAI shut down Sora
Summarizing PDFs, analyzing data and long documents	Claude	Gemini	Both handle up to one million tokens of context (Gemini, from Google AI Pro)
Making presentations	Claude (Slides and Design)	Copilot in PowerPoint, or ChatGPT with its add-in	Claude builds the whole deck and exports it to PowerPoint or PDF
Studying or working with your own notes	Gemini Notebook	Perplexity	It answers based on the documents you give it
Working in Google Workspace	Gemini	—	It's built into Gmail, Docs and Drive
Working in Microsoft 365 and Excel	Copilot	ChatGPT (Office add-ins)	It's built into Word, Excel, Outlook and Teams
A business handling client data	The business plan of whichever one you choose	—	On business plans, none of the big players trains on your data by default
Paying nothing	Gemini or Claude Free	Perplexity's free plan	A lot included at no cost; ChatGPT Free may show ads

My own judgment, based on each company's official documentation and the rankings cited in this article. It isn't an official ranking.

Which AI is better than ChatGPT?

It depends on what you need it for. For writing in the right tone, coding or analyzing long documents, Claude. For finding information with sources, Perplexity. For working inside Google or creating video, Gemini. And for working inside Word, Excel and Outlook, Copilot.

What you won't find is one that beats it at everything. As an all-rounder, with images, voice, agents and apps in one place, ChatGPT is still very hard to beat. That's why the useful question isn't “which AI is better than ChatGPT,” but “which one is better than ChatGPT for what I do.”

What's the best AI for summarizing PDFs and documents?

For very long documents, Claude: it handles up to one million tokens of context and can cite the page for each point if you ask it to. For summarizing your notes or several sources at once, Gemini Notebook, which can also create audio summaries. Whichever you use, always tell it not to make up anything that isn't in the document.

What types of AI are there, and which ones does this guide compare?

When people look for the best AI, they almost always mean an assistant you talk to. But very different tools share that same label, and comparing them with each other is like comparing a car with a van:

Profiles

The best AI chatbots, one by one: pros and cons of ChatGPT, Claude, Gemini and Perplexity

What are the best AI tools right now? For work, these four. And they no longer differ so much in “which one is smarter” as in everything around the model: tools, integrations, price and data policy. Here's a profile of each one, with what I like and what I don't.

ChatGPT: is it still the best AI?

Yes, as an all-rounder. ChatGPT is OpenAI's assistant and the most widely used one: according to the company, more than 1.2 billion people use it every week. It runs on the GPT-6 family: GPT-6 Sol on paid plans, GPT-6 Luna on the Free and Go plans, and GPT-6 Astra, the most powerful, on Pro.

Its advantage is having everything in one place: web search, images, voice, spreadsheet analysis, ChatGPT Work to carry out tasks with your apps, and Codex for coding.

What is Claude AI, and what is it best at?

Claude is Anthropic's assistant. It has four models: Fable 5.1, the most capable, for long and complex projects; Opus 5.5, for serious everyday work; Sonnet 5.5, for well-defined tasks; and Haiku 5.5, for quick jobs. Since September, the chat and Cowork have been merging into a single Claude: you ask it for something big and it gets it done on its own, with your files and tools.

It's the AI I use most for writing and for building internal tools. Not out of blind faith: Claude Opus 5.5 tops the Artificial Analysis index and Arena's WebDev leaderboard.

What is Gemini, and how good is it?

Very good, and considerably better since October. Gemini 4 Argon, Google's new model, tops Arena's text leaderboard (still labeled as preliminary) and is available to Google AI Pro and Ultra subscribers. Below it sit 3.1 Pro, Flash and Flash-Lite, which is the one the free plan uses.

Its big advantage isn't the model but where it lives: Gmail, Docs, Drive, Android and Google Search itself. The plans also include cloud storage, and NotebookLM, the tool for working with your own documents, is now called Gemini Notebook.

What is Perplexity, and what is it used for?

Perplexity is an AI-powered search engine, what's often called an answer engine: it searches the web every time you ask something and answers with the sources cited alongside. It doesn't have just one brain: on the paid plan you choose between models from other companies, such as GPT-6.1 Sol, Claude Sonnet 5.5, Gemini 3.8 Flash or Grok 4.7, as well as its own.

For me, it's the research tool, not the writing tool. On top of the search engine it has been adding new pieces: Computer, an agent that creates documents and apps, and Comet, its AI browser.

The best AI isn't the smartest one on the leaderboard: it's the one that fits where you work and what you do every day.

Alternatives

Other ChatGPT alternatives: when Copilot, Grok, DeepSeek and Vibe make sense

Beyond the big four, there are alternatives with a narrower role: Copilot if your company runs on Microsoft 365, Grok if you need up-to-the-minute news, DeepSeek to try open models without sensitive data, and Vibe if you'd rather work with a European provider.

AI	Paid plan	What I'd use it for	What it lacks
Copilot	Included in Microsoft 365 Personal (€10/month), Family (€13), Premium (€22) and Pro (€110) in Spain	Drafting, summarizing and analyzing inside Office and Teams	Outside the Microsoft world it loses its edge, and the plan names are confusing
Grok	SuperGrok, depending on availability in your country	Following the news, images and short videos	Check that the subscription is available in your country before counting on it
DeepSeek	Free website and app; the API is pay-as-you-go	Trying a powerful open model without paying	It stores data in China and uses it for training; opting out means emailing them
Vibe	Pro: $14.99 a month, before tax	Companies that prefer a European provider	It doesn't appear near the top of the general rankings

Microsoft prices for Spain in euros and Mistral prices in dollars, checked on October 20, 2026 on their official websites. When we checked Grok's plans page, it told us subscriptions weren't available in our region.

Pricing

How much the best AI costs: ChatGPT, Gemini, Claude and Perplexity pricing

All four have a free plan and a pro plan at around 20 a month: ChatGPT Plus costs €23 in Spain, Google AI Pro €21.99, Claude Pro $20 ($17 billed annually) and Perplexity Pro $17 a month billed annually. The real differences are at the edges: the cheap plans, the heavy-use plans and the team plans.

Plan	ChatGPT	Gemini	Claude	Perplexity
Free	€0, with ads in some countries	€0, with 15 GB of storage	$0, no ads	Free, with limited advanced searches
Entry	Go: €7/month	Google AI Plus: €4.99/month	None	None
Professional	Plus: €23/month	Google AI Pro: €21.99/month	Pro: $20/month, or $17/month billed annually	Pro: $17/month billed annually
Heavy use	Pro: from €85/month	Google AI Ultra: €99.99/month (5x) or €219.99/month (20x)	Max: $100 or $200/month	Max: $167/month billed annually
Teams	Business: €17 per user per month billed annually (€21 monthly)	Gemini Enterprise: from $21 per seat per month	Team: from $20 per person per month billed annually ($25 monthly)	Enterprise Pro: $40 per seat per month, or $400 a year

Official prices checked on October 20, 2026. ChatGPT and Gemini show their prices in euros for Spain. Claude publishes its prices in dollars before tax and charges in local currency where available. Perplexity publishes its prices in dollars, billed annually. The final amount may vary by country and taxes.

Which is more expensive, ChatGPT or Claude?

On the pro plan they cost almost the same: ChatGPT Plus is €23 a month in Spain, and Claude Pro is $20 before tax, or $17 billed annually. The difference is at the edges. At the low end, ChatGPT has Go at €7, and Claude has nothing between Free and Pro. At the top end, ChatGPT Pro starts at €85 and Claude Max at $100.

Comparing on price alone is a trap. What counts is how much useful work you get out of every euro or dollar, and that depends on your tasks, not on the price tag.

What's the best paid AI, and is it worth paying for?

The best paid AI is the one you already use for free and that's falling short: you don't need to switch tools to start paying. It's worth it when you use it every day for work and the free plan's limit holds you back. My rule of thumb, which isn't an official rule: if a task that takes you an hour today drops to twenty minutes, twice a month, the 20 for the subscription has already paid for itself.

What I wouldn't do is pay for three subscriptions in the first month. I'd pay for one, set it up properly and use the free versions of the others to double-check.

Comparison

Head to head: the AI comparisons people search for most

When you're torn between two, the answer changes depending on the pair. These are the five comparisons people search for most on Google, with what I'd do in each case.

ChatGPT vs Gemini: which is better?

If your work runs through Gmail, Docs and Drive, Gemini. If you want the most complete assistant without tying yourself to an ecosystem, ChatGPT. On price they're neck and neck: ChatGPT Plus costs €23 a month in Spain and Google AI Pro €21.99, with 5 TB of storage included.

	ChatGPT	Gemini
Cheapest plan	Go: €7/month	Google AI Plus: €4.99/month
Pro plan	Plus: €23/month	Google AI Pro: €21.99/month
Images	Yes	Yes, with Nano Banana
Video	No, not since Sora shut down	Yes, with Veo and Flow
Where it integrates	Apps for Gmail, Slack or Drive, and Office add-ins	Inside Gmail, Docs, Drive and Android
I'd pick it if…	You want one tool for everything and your team already knows it	Your company works in Google Workspace or you need video

Claude vs ChatGPT: is Claude better than ChatGPT?

Claude, for writing in the right tone, working with long documents and coding. ChatGPT, for having images, voice, agents and apps in one place. If you can only pay for one and you write a lot, Claude; if you need a bit of everything, ChatGPT.

There are also two practical differences that carry weight for a business: Claude doesn't show ads on any plan and, on personal accounts, it only trains on your chats if you allow it.

If what you do most is…	I'd choose
Proposals, articles, reports and long emails	Claude
Social media images, voice and varied tasks	ChatGPT
Reviewing contracts or documents hundreds of pages long	Claude
Working inside Excel, Word and PowerPoint	ChatGPT, with its add-ins
Building tools or prototypes without a developer	Claude, with Claude Code

Perplexity vs ChatGPT: search engine or assistant?

They don't fully compete. Perplexity is for finding and verifying information, with the source next to every fact. ChatGPT is for working with that information: organizing it, writing, analyzing it or turning it into a presentation. ChatGPT also searches the web, but not on every answer, and the sources don't take center stage in the same way.

Claude vs Gemini: what's the difference?

Gemini is the AI of an ecosystem; Claude is the AI of a way of working. Gemini wins if you live in Google, if you need images and video, or if you want storage included; Claude wins at writing, coding and long tasks with your files. In raw model power, both sit at the top of the rankings, so the decision depends on your tools, not on the test scores.

Copilot vs ChatGPT: which one is better?

If your company works in Microsoft 365, Copilot, because it's built into Word, Excel, Outlook and Teams and, with a work account, Microsoft doesn't train on your conversations. For everything else, ChatGPT is more complete and easier to get the most out of outside Office. At home, Microsoft 365 Personal, from €10 a month in Spain, already includes Copilot in the apps.

Free

The best free AI: the top free AI chatbots and apps, compared

Which free AI is best? For most people, Gemini or Claude Free, and for searching with sources, Perplexity. All three let you work without paying; what changes between these free AI apps is the model you get, the limits and what they do with your data:

Free AI	What's included	What's not	Watch out for
Gemini	Flash-Lite model, Deep Research, images, Gemini Live, Canvas, Gems and 15 GB	Gemini 4 Argon and video generation	Keep Activity and human review of chats
Claude Free	Sonnet and Haiku, web search, files, Skills, Artifacts, Design, Slides, Docs and up to 5 projects	Opus, Research mode and Claude Code	The session limit arrives quickly with large files
ChatGPT Free	GPT-6 Luna, web search, projects and custom instructions; limited files, images, voice and memory	The most powerful models and heavy use	It may show ads in the countries where they're rolling out
Perplexity	Searches with sources and a small allowance of advanced searches	Advanced models and image generation	Your searches may be used to improve its AI
DeepSeek	Its model on the web and in the app, at no cost	—	Data stored in China

Features according to each company's official plans pages, checked on October 20, 2026. Free plan limits change often.

Which free AI can you use without signing up?

All four of the big ones work in English and in many other languages, and they answer in whatever language you write to them. Without an account, it's a different story. ChatGPT and Copilot let you try their free AI chat without logging in (ChatGPT, with no history or memory); Gemini requires a Google account and Claude, an email address. For work, I'd always sign up.

Can you get real work done with free AI alone?

Yes, if you only use it occasionally. With free Gemini for day-to-day tasks, free Claude for writing and Perplexity for searching, you cover almost everything a professional who uses AI a couple of times a week needs. The day the limit stops you mid-morning, or you need the most powerful model for something that matters, is the time to pay for one.

Rankings

AI leaderboard: what's the best AI model according to independent rankings

According to the independent rankings, there's no single winner: Gemini 4 Argon tops Arena's text leaderboard, Claude Opus 5.5 leads the WebDev leaderboard and the Artificial Analysis index, and GPT-6 Astra is second in WebDev. Here's the data, with the date of each one:

Ranking	How it measures	Top spots
Arena · Text (formerly LMArena)	Millions of blind votes: people compare two answers without knowing which model wrote them	1. Gemini 4 Argon (1,524, preliminary) · 2. Muse Wonder, from Meta (1,509) · 3. Claude Opus 5.5 (1,508)
Arena · WebDev	Votes on websites and apps built by each model	1. Claude Opus 5.5 (1,807) · 2. GPT-6 Astra (1,774) · 3. Claude Sonnet 5.5 (1,768)
Artificial Analysis Intelligence Index	A battery of its own reasoning, knowledge and coding tests	1. Claude Opus 5.5 (58) · 2. Claude Sonnet 5.5 and Meta's Muse Wonder Full (56) · GPT-6 Astra and Gemini 4 Argon (53)

Arena Text, updated October 15, 2026; Arena WebDev, October 19, 2026; Artificial Analysis, checked October 20, 2026. Scores as each ranking publishes them, for each model's best configuration.

A detail almost nobody mentions: next to each model, Arena shows the range of positions it could hold. The top three on the text leaderboard overlap with each other, so in practice they're tied. Another one: Meta appears near the top with its Muse family, although I don't compare it here because I'm focusing on the assistants people use for work.

What's the smartest AI right now?

It depends on the test. If you measure what people prefer in general conversations, Gemini 4 Argon, by a hair and with preliminary data. If you measure reasoning and coding with tests, Claude Opus 5.5. And the gap between the top models is so small that, for normal use, you'll notice more of a difference from how you ask than from the model itself.

What's the most popular AI?

ChatGPT, according to the figures the companies themselves publish: OpenAI says more than 1.2 billion people use it every week. Next comes Gemini, whose app has 950 million monthly users, according to Alphabet. Copilot, Claude and Perplexity round out the group of the most used AIs. But the most used AI isn't the best one for your task: it's simply the one the most people know.

What's the most accurate AI?

None of them is one hundred percent reliable. They can all make up a fact with total confidence, and OpenAI itself explains that its models do this partly because their training rewards taking a guess more than admitting they don't know. What makes the result reliable isn't a tool, it's a method: ask for sources, open them and check any figure, regulation or price you're going to use against the original.

Within that method, Perplexity makes things easier because it always cites. But citing isn't verifying: an answer with ten links to weak websites is still a weak answer.

Privacy

Privacy: what each AI does with your data and your company's data

On personal accounts, ChatGPT, Gemini, Perplexity and Copilot may use your conversations to improve their models unless you turn that off; Claude only does so if you allow it. On business plans, none of the five trains on your data by default. This is the table I'd review before entering any client information:

AI	Personal accounts	How to prevent it	Business plans
ChatGPT	May train on your chats	Settings > Data Controls > “Improve the model for everyone,” or a temporary chat	Business and Enterprise don't train by default
Gemini	With Keep Activity turned on, it trains and some chats get human review	Turn off Keep Activity (chats are still kept for 72 hours) or use temporary chats	Workspace doesn't train without the customer's permission and there's no human review
Claude	Only if you allow it; you choose when you sign up	Privacy settings or incognito chats	Team, Enterprise and the API don't train by default
Perplexity	Your searches may be used to improve its AI	Opt out in your account settings	Enterprise and the API: zero data retention
Copilot	May train on your chats, except those with Copilot inside Microsoft 365 Personal or Family	Opt out in Copilot's privacy controls	With an organization account, it doesn't train
DeepSeek	Uses your data for training and stores it in China	Request it from the company by email	—

Based on each company's official policies and help pages, checked on October 20, 2026.

What's the best AI for business?

The one that fits the tools you already use, on its business plan: Gemini if you work in Google Workspace, Copilot if you work in Microsoft 365, and ChatGPT Business or Claude Team if you're not tied to either one. The plan matters more than the brand: central administration, company-wide history and no training on your data by default.

Method

How to combine them: one main AI and a second one to double-check

The most effective way to use these AIs is to pick a main one, the one you pay for and set up with your context, and a second one to double-check or to cover what the first can't do. Paying for all four rarely makes sense. These are the combinations I'd recommend for each profile:

And this is the order I chain them in on a typical project:

• Research with Perplexity
• You decide
• Write with Claude or ChatGPT
• Visuals with ChatGPT or Gemini
• Human review

Test

How to compare AI tools yourself: copy-ready prompts

The test that counts is your own: the same real task, on the same day, in a new chat in each AI, scored against the same criteria. Here's how I'd do it:

• A new chat in each one, ideally in temporary or incognito mode, so what they already know about you doesn't skew the result.
• Same text and same files, copied and pasted, without tweaking the prompt for any of them.
• By hand and without rushing: read each answer in full and open any sources it cites.
• Real tasks, not riddles: what you'll actually be doing with the AI next week.

Copy-ready prompt · writing in your tone

You are the marketing manager at [company], [what it does] in [city].
Write the copy for a page about our [service] service, aimed at [ideal customer].
Structure: headline, subheadline, three benefits with one sentence each, how we work in four steps and a call to action.
Tone: warm and clear, speaking directly to the reader, with no superlatives and no promises we can't back up. 350 words max.
If you're missing information to do this well, ask me before you start writing.

Copy-ready prompt · research with sources

Search the web and put together a summary of [topic or market] in [country or city].
I want: the five most relevant figures with their source and date, the main trends and three risks for a business like [your business].
Link the source for every data point. Mark as “unverified” any figure you couldn't confirm in an original source.
Finish with a table: data point, source, date and whether it's official or third-party.

Copy-ready prompt · analyzing a document

I'm attaching [document: contract, report, sales export or reviews export].
1. Summarize it in ten lines for someone who doesn't have time to read it.
2. Pull out the five points that most affect [my business or my decision] and cite the page or row for each one.
3. Tell me what's missing or ambiguous.
Don't make up anything that isn't in the document. If something isn't there, say so.

Copy-ready prompt · a decision with judgment

I need to decide between [option A] and [option B] for [goal].
My situation: [budget, timeline, team, constraints].
Act as a skeptical consultant: give me the strongest arguments for and against each option, what would have to be true to choose each one, and what information I'm missing to decide.
Don't just agree with me by default. End with your recommendation and its main risk.

Then score each answer from 1 to 5 on these criteria:

Criterion	What I look at
Accuracy	The facts can be checked and nothing is made up
Sources	It links, the links exist and they say what the AI claims
Tone	It sounds like your brand, not like a brochure
Usefulness	You'd use it with only a few changes
Time	How long it takes you to get it ready to send or publish

With four tasks and five criteria, you get a score out of 100 for each AI. It's your ranking, and it's the only one that measures your work.

Visibility

Your customers ask these AIs too: what they say about your business

Beyond using them, there's something else a business should care about: what ChatGPT, Gemini, Claude and Perplexity answer when a customer asks them to recommend a provider like you. More and more buying decisions start with that question, and the scale is no longer small:

Each AI builds its answer in its own way, but all four search the web when they need current information and cite what they find. What they say about you comes from your website, your reviews, the directories in your industry, the media that mention you and what people say in forums. That work is called GEO (Generative Engine Optimization).

AI	Where it gets current information	What I'd take care of
ChatGPT	Its own web search; according to OpenAI, sites that block its OAI-SearchBot crawler don't appear in those answers	That your robots.txt doesn't block it and that each service is clearly explained
Gemini and Google's AI Mode	Google's index; Google says optimizing for its AI features is still SEO	Classic SEO: pages that answer better than anyone else, a Google Business Profile and reviews
Claude	Web search on all plans, with links to the pages it checks	Content that answers your customers' real questions
Perplexity	Searches on every answer and shows the sources	Mentions in the media, directories and comparisons it cites

How do I know if my business shows up in ChatGPT, Gemini or Claude?

Ask the way your customer would, in all four, once a month, with the same questions. Do it in a temporary or incognito chat, so what they already know about you doesn't skew things, and write down three things: whether you appear, how they describe you and who they recommend instead of you.

Copy-ready prompt · audit your brand

Search the web and answer as you would for anyone: which [type of business] would you recommend in [city] for [specific need]? Give me three options and explain why you chose each one.
Then: what do you know about [your company name]? What sources did you use? Is there anything you couldn't verify?

Using AI well is half the job. The other half is making sure your business is in the answer when your customers ask.

Summary

The best AI for each use case, in short

Which AI is best depends on the task, and choosing well means giving each one the job it does best. These are the key points:

Example

Example: a dental clinic campaign with four AIs

A dental clinic in Valencia wants to launch a clear aligner service with a new landing page, Google Ads and social media posts. This is how I'd split the work between the AIs, step by step, and what I'd review myself at each stage. It works as a template for any launch.

Step	AI I'd use	Why that one	What I review
1 · Research the local market and competition	Perplexity	It cites the source for every data point and lets you choose the model	I open the sources; anything I can't verify is out
2 · Analyze our own and competitors' reviews	Claude	It reads long exports and groups themes with nuance	That patient quotes are verbatim and anonymous
3 · Define the message and write the page	Claude	Better tone in long texts, and it follows the rules you give it	That it doesn't promise medical results or use superlatives
4 · Fifteen headlines and four descriptions for Google Ads	ChatGPT	Fast at producing many variations within character limits	Character counts and the advertising policies for the sector
5 · Images for social media	ChatGPT or Gemini	Both generate and edit images; Claude doesn't	That they don't look like real patients or real results
6 · A short intro video	Gemini	It generates video with Veo; ChatGPT no longer does	That it fits the brand and isn't misleading
7 · Coordinate the team in Gmail and Drive	Gemini	It's already inside their tools	That nobody uploads patient records or data to personal accounts
8 · Check what the AIs say about the clinic	All four	Each one builds its answer from different sources	Whether it appears, how they describe it and who they recommend instead

What matters in this example isn't the tool in each row, but that every step has an AI assigned for a reason and a person who reviews it. And that the resulting page lives on a real website: the copy may come from Claude, but speed, SEO and conversion depend on solid WordPress work, the kind we do as a web design agency in Andorra.

What I wouldn't do

• Pick an AI based on this week's leaderboard instead of a test with my own tasks.
• Pay for four subscriptions in the first month “just in case.”
• Put client data into a personal account without checking the training setting.
• Use DeepSeek or any free AI with confidential information.
• Take a figure at face value because it comes with a link, without opening the link.
• Ask Claude for images or ChatGPT for video: each one has its own turf.
• Trust a comparison that talks about GPT-5, Gemini Advanced or Le Chat: it's out of date.
• Ignore what these AIs say when someone asks about my industry and my city.

The bottom line

If I had to choose my AI tools from scratch tomorrow, this would be my order:

• Your real tasks
• One main AI
• Privacy set up
• A second one to double-check
• Monthly test
• Your brand's visibility

The question “what's the best AI” has an answer that expires every few weeks. The one that doesn't expire is a different question: which AI does each of your tasks best, and how you use it. If you head into 2027 with that clear, the next model will be an upgrade, not a change of course.

And don't stop at the user side. Your customers are already asking these AIs who to hire. Knowing what they answer, and working to make sure they take you into account, matters as much as knowing how to use them.

Frequently asked questions