43 min read AI agents for business are the hot topic in every conversation about technology right now. Every week a new tool shows up promising “a team of agents working for you while you sleep.” And yet, in most companies I know, real AI use still means opening a...
47 min read If you’re searching “what is GEO,” odds are you’ve already run the test yourself: you asked ChatGPT or Google’s AI Mode about your industry in your city, something like “best dental clinic in Valencia” or “accounting firm in Andorra la...
40 min read What is ChatGPT? By now almost everyone knows the answer: an artificial intelligence chat you type to and it writes back. How to use ChatGPT well in a business is something very few people know. And the gap between the two shows up on the bottom line. The...
39 min read Claude Code is the AI tool that has changed the way we work at DigiAcción more than any other. Not because it writes code faster than anyone, but because it does things: it opens your files, changes them, runs programs, checks whether they work and fixes...
38 min read “What’s the best AI?” is the question I’ve been asked most for months now. By clients, friends, suppliers. Almost always with the same rush: “just tell me which one and I’ll pay for it.” The honest answer is that it depends on the task....
