53 min read A slogan is the line from your brand that customers will read more often than any other: on your website, on the side of your van, in your email signature, at the end of every video and under your logo. And yet it usually gets written in ten minutes, the...
51 min read A well-built landing page is what separates ads that bring in clicks from ads that bring in customers. And it’s almost always the most neglected piece of the campaign. I see it every week. A clinic, a law firm or an online store puts money into...
44 min read Local SEO decides whether your business or the one across the street shows up on Google’s map when someone searches for “physical therapist in Chamberí” or “restaurant near me.” And the winner is almost never the best business or the one that’s...
50 min read An advertising campaign almost never fails because of the ad, or because of the budget. It fails earlier: when nobody decided what had to change in the business, who the ads were talking to and how anyone would know whether it had worked. It’s a very...
47 min read Knowing how to create a website from scratch isn’t the problem anymore. Today any AI website builder will get a site live in an afternoon, with copy, photos and a contact form. The real problem is a different one: getting that website to bring in...
